CMO / VP MARKETING / VP MARKET STRATEGY
Global Growth Strategies / Strategic Corporate Marketing and Brand Development / Startups / M&As / JVs, Partnerships, Alliances / P&L / Board Relations / Major Accounts / Niche Penetration / Media Strategies
> Senior marketing executive with 14 years track record of growing business by over double-digit margins
> Core functional areas of expertise: Marketing Strategy, Value- & Solution-Selling
> Strategic target account selling and customer executive engagement
> Proven strong leadership, team development and execution in matrixed organizations
> MBA from Cornell University, B.Tech from IIT Bombay, India
Devised innovative strategic and tactical initiatives, driving major revenue increases for growing high tech firm, Interwoven. Launched software startup, building relationships with global leaders IBM, Hitachi, Citicorp and BofA to ensure company’s success in troubled economy of 2000-2002. Employed unique mix of strategic marketing, business operations and market analysis expertise to drive solid profit increases year over year. Managed budgets to $5M/staff to 34.
• Orchestrated aggressive global marketing strategy for Interwoven, playing key role in $50M revenue increase.
• Led turnaround of Interwoven acquisition, initiating 18-month marketing program to enable sales of $14M+.
• Launched startup, Solvos, pioneering SRM niche/driving revenues from $0 to almost $2M in 21 months.
Special Skills: Resourceful, creative leader with broad-based business acumen and talent for making sound business decisions. Effective in achieving cooperative relationships between executive, marketing, sales, and customer service teams. Proven organizational, problem-solving and analytical abilities. Talent for developing strong, loyal customer base.
MBA, Marketing, Finance, and IT, Cornell University.
Bachelor of Technology, Material Science and Metallurgical Engineering, IIT Bombay.
Representative Accomplishments
Orchestrated aggressive global marketing strategy for Interwoven, playing key role in $50M revenue increase. Acquisition of Scrittura resulted in sharp drop in revenue, and loss of market share. Devised / successfully launched Operation Lefthook – an innovative international plan to rebuild lost market momentum. Captured new market and regained existing customer base, dramatically improving new/add-on revenue production. Increased profits 10%, market share 20%.
Led turnaround of new Interwoven acquisition, initiating 18-month marketing program to enable sales of $14M+. When company bought Scrittura, the smaller firm’s revenues were in sharp decline. Devised and gained Board approval for program that would rebuild customer base and drive long-term revenue production. Initiated three-prong strategy, stemming market share loss to restore customer confidence; redefine brand, leadership and market value proposition; and capitalizing on untapped, high-potential marketing channels while securing add-on business from existing accounts.
Launched software startup, Solvos, pioneering SRM niche/driving revenues from $0 to almost $2M in 21 months. Pioneered business strategy to capitalize on lucrative market opportunity, providing major companies with Supplier Relationship Management (SRM) solutions. Secured VC backing to fund startup. Built 34-person team of top management and support staff talent, acquiring Fortune 500 and other major accounts to provide instant stability and sustainable market traction. Achieved consistent revenue growth for seven straight quarters, selling company at maximum ROI for investors.
Overcame key market image problem, distinguishing Interwoven’s software expertise to foster 28% sales growth. In competition with major software companies, Interwoven’s Scrittura was viewed by customers as a legacy solution vendor. Orchestrated intense media campaigns and revamped corporate brand, emphasizing firm’s expertise in operations automation software. Introduced thought-leadership initiatives and tightly-focused customer engagements to stimulate new account activity with global financial institutions and grow market share.
Career History
Senior Marketing Director, Interwoven, 2006 to Present. Responsible for worldwide solutions and marketing with $225M software firm’s Global Financial Services Division. Led division’s turnaround, initiating successful new global marketing strategy and integrating/rejuvenating key acquisition. Manage 11-person direct and matrixed team, and budget of $800K.
Partner/Strategic Business Consultant, Northbound LLC, 2004 to 2006. Launched niche Board-level consulting practice. As Partner, helped small- to mid-cap companies in multiple sectors maximize market penetration and revenue production.
Founder/CMO, Solvos Corporation, 1999 to 2004. Led startup of VC-backed software firm, marketing Supplier Relationship Management solutions to Fortune 500. Built talented team of 34 managers/staff, achieving seven consecutive growth quarters while boosting revenues to almost $2M. Sold company, optimizing ROI for investors.
VP Market Operations, Tullett Liberty, 1997 to 1999. Directed all marketing activities for $950M firm’s Brokerage & Capital Markets division. Managed lean, five-person team, playing key role in sales growth to $15.5M.
Previously, VP Products for Societe Generale Fimat (major global brokerage); and AVP Sales / Marketing, TD Securities. |
