Executive Job Description | A leader in diagnostic laboratory testing seeks a Senior Marketing Analyst, Hospital Marketing for its New Jersey location. This person will be responsible for developing, producing and administering marketing program analysis including but not limited to product marketing, disease marketing, pricing, segment marketing, research, and special programs as assigned. In addition they will be broadly responsible for data analytics and data mining and for adding insight through data analysis to the organization and for the marketing group. They will provide analysis of both existing and potential business produced by sales, marketing and other business initiatives by initiating, gathering, interpreting and presenting actionable marketing data and recommendations to the marketing and management teams. This position will also work with other function to assess market size and lead all marketing and segmentation efforts for the Hospital Service business.
KEY DUTIES, ACTIVITIES AND RESPONSIBILITIES:
- Develop and maintain management reports outlining the effectiveness of company business initiatives (e.g. sales and marketing key indicators by campaign), develop conclusions and offer insights from findings. Work with marketing team to present conclusions as appropriate. Work with marketing team and management team to provide business analysis and support the development of presentations for both internal and external audiences. Makes sure accurate and timely data is available for strategic decisions and for making financial objectives.
- Provide support to marketing and product managers in routine and adhoc analysis as required.
- Will be involved in the annual business planning process as well as playing a role in the planning and forecasting functions.
- Will coordinate with the Finance, Marketing Operations, and Sales departments to meet company financial and sales objectives in accordance with specified company process and policies.
- Supports applicable regulations including ISO, Local, State, and/or Federal requirements.
-Maintain and update competitive database.
- Develop and maintain data mining capabilities as needed.
- Accountable for providing meaningful information and analysis on product sales, buying patterns, effectiveness of promotions and campaigns.
- Maintain and manage competitive cross-reference database in conjunction with marketing and product managers, pricing analyst, finance, and technical experts.
- Produce management reports and ad-hoc analysis as directed.
- Contribute to annual planning and forecasting as directed.
- Perform other duties as assigned.
WORK EXPERIENCE, SKILLS AND EDUCATION REQUIRED:
- Bachelor’s degree (B.A.) from four-year college or university.
- Strong background in Microsoft Office, particularly in Excel, Word and Power Point. Access experience is strongly preferred.
- Individual must possess excellent interpersonal skills, detail orientation, and be able to manage multiple projects at one time.
- Knowledge of reference laboratory and/or diagnostics industry (in immunology/microbiology/infectious disease) as well as experience, contracting, marketing analysis, and sales processes is preferred.
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