Executive Job Description | The Senior Manager, CGC Brand Marketing Urology, is responsible for identifying and applying deep corporate and government customer knowledge to deliver key Urology brand managed market strategies to include: Payer Value Proposition implementation, access and contracting implementation, and developing push/pull through programs to drive net revenue and exceed the brand financial goals. The CGC brand marketing team operates in an environment that continuously embraces and encourages the implementation of innovative ideas and creates a culture of collaboration and teamwork within and across customer teams. As a member of the CGC Marketing team, you will be responsible for supporting the development of the integrated brand managed market strategy.
Responsibilities:
The key responsibilities for the role include the development and execution of brand specific managed market strategies that will achieve market access for the Urology portfolio that are aligned with the overall brand strategy and financial objectives. Leading the development and execution of the Payer Marketing Strategy for the brand including:
· Develop and implement the Corporate and Government Customers strategic and tactical plan for the brands
· Work with USPNA and Regional Accounts to support Account Management with the strategies, tactics and tools needed to deliver on performance goals
· Implementation of the Toviaz Payer Value Proposition
· Develop and implement pull through materials
· Develop and implement push through materials
· Working with market research to plan and implement an appropriate payer market research plan
· Integrating brand, customer, market and competitor insights
· Ensuring consistency with Brand positioning, messaging and creative elements across HCP and Consumer teams
· Meet with key customers, develop product advisory boards and contribute to the development of national and regional account access and pull through strategies, tactics and implementation plans
· Thorough understanding of marketing processes and the ability to track and coordinate these programs
· Effective utilization and collaboration with agency partners
· Ensure RBU support through collaboration with CGC Leads and RBU Marketing
· Assist in creating net revenue metrics, goals, benchmarking, and tracking
· Working with RC to ensure alignment with Legal, Regulatory and Medical
· Partnering with HEOR on projects that support the payer value proposition for the brand
· Thorough understanding of the brand contracting strategy
Key Interactions:
CGC (including USPNA, Regional Accounts, Customer Marketing, Customer Analytics, Trade), P&P, RBU, WPAP, Management Science, HEOR, Medical
Key External Interactions:
Health plan and Employer customers, agencies, vendors, consultants
Resources Managed:
· Minimal travel US, position located in NYHQ
· Responsible for managing agency and vendor relationships
Qualifications:
· Ability to generate deep, targeted customer insights and integrate into business decisions.
· Ability to identify and capture cross-brand and cross-customer synergies.
· Ability to operate in both functional and brand environment.
· Ability to balance short and long term priorities.
· Demonstrated initiative, strong strategic and leadership skills.
· Solid analytical and strategic thinking; ability to translate strategy and analysis to a tactical, executable level.
· Ability to synthesize complex information and distill critical customer driven insights to drive brand performance.
· Ability to work effectively in a customer and brand team-based environment and partner with internal and external stakeholders.
· Demonstrated problem-solving and decision-making capabilities.
· Strong project and process management skills.
· Excellent verbal and written communication skills.
· Ability to work on multiple projects and prioritize/multi-task effectively. Pharmaceutical marketing and strong knowledge of the pharmaceutical marketplace are essential.
· Bachelor’s degree required. MBA preferred.
· 8-10 years of experience preferred.
Most Critical Behavioral Competencies or Capabilities:
Functional/Technical Skills
Has the functional and technical knowledge and skills to do the job at a high level of accomplishment.
Acts Decisively
· Makes decisions in a timely manner, sometimes with incomplete information and under tight deadlines and pressure; able to make a quick decision.
· Makes good decisions based upon a mixture of analysis, wisdom, experience, and judgment; most of his/her solutions and suggestions turn out to be correct and accurate when judged over time; sought out by others for advice and solutions
Seizes Accountability
· Will stand up and be counted; doesn't shirk personal responsibility; can be counted on when times are tough; willing to be the only champion for an idea or position; is comfortable working alone on a tough assignment.
· Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Grows Self
· Knows what he/she wants from a career and actively works on it; is career knowledgeable; makes things happen for self; markets self for opportunities; doesn't wait for others to open doors.
Change Agile
· Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
· Good at figuring out the processes necessary to get things done; knows how to organize people and activities; understands how to separate and combine tasks into efficient work flow; knows what to measure and how to measure it; can see opportunities for synergy and integration where others can't; can simplify complex processes; gets more out of fewer resources.
Self Awareness
· Knows personal strengths, weaknesses, opportunities, and limits; seeks feedback; gains insights from mistakes; is open to criticism; isn't defensive; is receptive to talking about shortcomings; looks forward to balanced (+'s and -'s) performance reviews and career discussions.
Commits to “One Pfizer”
· Is aligned with the culture, values and mission. Operates with the mission and values in mind. Encourages others to act in a manner aligned with organizational culture, values and mission.
· Communicates a compelling and inspired vision or sense of core purpose; talks beyond today; talks about possibilities; is optimistic; creates mileposts and symbols to rally support behind the vision; makes the vision sharable by everyone; can inspire and motivate entire units or organizations.
Peer Relationships
· Can quickly find common ground and solve problems for the good of all; can represent his/her own interests and yet be fair to other groups; can solve problems with peers with a minimum of noise; is seen as a team player and is cooperative; easily gains trust and support of peers; encourages collaboration; can be candid with peers.
|
