Executive Job Description | A start-up division of a major, innovative, global industrial technology company located in New York State is seeking a senior level Manager with strong strategic marketing experience and an understanding of the B2B marketplace to develop the marketing plan and launch new technology into a range of industries and commercial segments. This disruptive technology is already utilized in Europe, is superior to other products, and has the potential to be used in a wide range of applications by a number of significant and growing industries. The Marketing Manager will develop the strategic marketing plan that develops product positioning, targets market segments, and creates messaging that differentiates the products to generate awareness and leads. He/she will work with product management to conduct market research that enables customer-centric, fact-based decision making; create launch plans including collateral, sales tools, and training programs to help the sales channels focus on how to sell the product; and establish thought leadership by creating and delivering thoughtful information to influence customers, buyers, industry specialists and research analysts. Up to 30% travel is expected. The company is actively seeking strong marketing talent and there is great potential for continued professional growth, additional challenges and responsibilities, and promotion opportunity. Salary: $130-150K + bonus; commensurate with experience. Please email resume as a Word attachment to merle@srosenstein.com
Qualifications: MBA, 7-12 years of classical marketing management experience at heavy industrial, B2B, and/or technology companies and a track record of successfully launching new technologies into a variety of market segments; ideal candidates will also have experience in a start-up environment. A record of career stability and professional progression, demonstrated accomplishments in customer-focused problem solving, and proven leadership skills in a cross-functional environment are mandatory, as are exceptional clear thinking. Lean, six sigma or equivalent expertise and fluency in Chinese, Hindi, German and/or Spanish are pluses.
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