Executive Job Description | Director Custom, Consumer Market Research
Location: NY - New York
Description:
Consumer Products firm needs a candidate for the Consumer & Market Intelligence Team who provides information that facilitates management decision-making on broad strategic as well as tactical day-to-day marketing and business issues. This group uses a wide variety of research techniques and tools. The types of custom research conducted includes market studies, attitude and usage studies, image studies, advertising development and evaluation, tracking research, concept testing, product testing, concept/product testing, promotion testing and qualitative research
Responsibilities:
Manages the design and execution of complex consumer research initiatives for a line of multiple brands.
Identifies and translates consumer needs, insights and behavior to guide brand strategy, communication, and innovation.
May manage a small team of research professionals, which includes providing on-going coaching, feedback, formal training, and mentoring as needed.
Assists in the development of annual strategic and tactical research plans to address business goals.
Works closely with marketing teams.
Manages research budget and project costs.
Represents the voice of the consumer within the organization; presents research findings and implications.
Requirements:
7-10 Years of market research experience including study design and analysis and a comprehensive understanding of custom market research methods, and experience in or high level of familiarity with syndicated methods.
Strong analytic abilities in qualitative and quantitative research are required.
Must be able to naturally adapt communication style for a particular audience, situation, or venue.
Must be able to thrive within a rapidly changing business environment and be able to effectively navigate and manage ambiguity.
Must have exceptional project management skills; (the ability to manage multiple projects with shifting and conflicting priorities and deadlines).
Must have excellent vendor management skills; this includes exploring new suppliers, and research techniques.
Excellent presentation skills
|
