Executive Job Description | Director of Clinical Marketing - Medical Devices (Job ID: 217 DCM)
URGENT NEED - IMMEDIATE INTERVIEWS
As Director of Clinical Marketing you will use your strong Business Development and Product Marketing experience, to lead the tactical and strategic management responsibilities for a complex medical/surgical product line. The ideal candidate will have demonstrated success in need identification and specification and will have led product introductions, developed and executed marketing plans, identified competitive threats, and cultivated key internal and external physician relationships. You should be adept in both presenting and message in a persuasive selling style and be a "team builder" as it relates to collaboration with an aggressive and high caliber direct Sales force. This is an "upstream" marketing role requiring a calculated and analytical risk taker who has knowledge of heighten DOJ scrutiny relative to clinical and regulatory issues - but also someone who can create appropriate strategies to drive revenue growth and complying with relevant regulations. The position also requires a goal-driven, confident self-starter with the flexibility and capabilities to think strategically, execute on timelines to achieve key business goals and influence a wide array of key partners.
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Position Responsibilities
Approximately 30% of your time will be directed at working with Surgeon / Physician / Clinicians where you will manage need identification in your upstream marketing capacity. Working with your colleagues in R&D, Product Development, Sales, and KOLs, you will develop marketing plans and activities for the product line to establish, enhance or distinguish product placement within the competitive arena.
Approximately 30% of your time will involve capitalizing on your prior engineering, clinical, or scientific education and experience as you collaborate in sourcing, negotiating, and executing key strategic business development deals to drive both organic and inorganic growth through acquisition or strategic development.
Approximately 30% of your time will be spent in program management on current and new products and enhancements, including product roadmaps, PLC management and then effectively communicating product strategy to the organization with a strong emphasis on sales and external constituents.
Represent the company at tradeshows, academic, and specialty meetings where you will become an expert on both the technical and clinical aspects of the product as you lead advisory panels and user groups.
Develop responsible promotion strategies to capture increased market share and to grow momentum and continued high morale of the sales force, as well as develop and lead sales training activities.
You will lead the development of luminary publications, clinical white papers, sponsored studies and work with leading researchers and universities and develop post marketing protocols to support clinical and marketing efforts.
Education Requirements:
Bachelor’s degree ++ in science or engineering or related discipline and 5+ years of progressively increasing experience successfully managing various facets of marketing and business development programs.
MBA and/or Clinical experience or MD is also highly desired.
Position Requirements:
5+ years marketing experience in medical device industry with strong preference for cardiovascular device experience.
Experience in leading new product development efforts form both a technical / specification standpoint and a branding / messaging standpoint.
Ability - and desire - to work in an extremely entrepreneurial environment with moderate supervision.
Demonstrated process development and implementation skills tempered with the flexibility to be results oriented in a fast-paced environment.
Experience with the marketing of complex, medical capital equipment is desirable.
Specific clinical, vascular, electrophysiology or interventional cardiology marketing experience is a strong plus.
Strong written and verbal skills - you should be a persuasive, engaging, and clinical credible presenter in working with both physicians and customer-facing colleagues.
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