Executive Job Title	Director, Brand Marketing (Managed Care)
Type of Registrant	Recruiter
Location	Northeast USA
Industry & Function 1:	Pharmaceuticals(Ethical)/Surgical/Medical-Equip. - MARKETING/Advertising/MarketResearch
Compensation	$150,000 to $300,000
Executive Job Description	The Corporate and Government Customer (CGC) Brand Team is responsible for identifying and applying deep C&G Customer insights to deliver open access and greater value of our products and Pfizer to our customers while maximizing the value of our brands. The CGC brand team operates in an environment that continuously embraces and encourages the implementation of innovative ideas and creates a culture of collaboration and teamwork within and across customer teams. As a lead of the C&GC brand team you will be responsible for shaping and executing brand CGC customer strategies and programs based on deep customer insights for each CGC segment. The Director, CGC Brand Marketing for Celebrex will: · Ensure appropriate access for the brands · Ensure appropriate push-through activities · Develop and effectively communicate the value propositions for both Celebrex and for US Tanezumab · Better understand high plan rejects of Celebrex claims · Lead effort to ID which plans to use Celebrex patient types to ease restrictions · Identify pull through opportunities for both Celebrex and Tanezumab · Develop payer tool kit for both brands · Develop Workers Compensation value story and target key customers · Represent the US region in the Tanezumab Market Access Group as it develops our Part B strategy Talent Development and Management: · Motivate and inspire others to achieve results, sustaining focus on performance · Provide constructive and actionable performance-based feedback to others Execution: · Identify and prioritize key opportunities by Customer type and anticipate and address future competitive threats · Work with contracting to understand individual customer strategy within assigned Regions · Lead customer focused market research and ad boards with key experts to gather input/insights and translate into actionable, practical strategies for growth · Lead Market analytics support for the function and determine future business needs · Ensure operational success of the team by managing resources · Develop and execute brands strategy for C&G C conventions · Develop key deliverables as needed (e.g. presentations, materials) · Organize projects and activities and prioritize efforts such that markets or customers with largest commercial potential receive appropriate attention · Coordinate and align work across cross-functional and marketing colleagues, agencies, and other stakeholders to implement tactics · Ability to generate deep, targeted customer insights and integrate into business decisions · Ability to identify and capture cross-brand and cross-customer synergies. · Ability to operate in both functional and brand environment. · Ability to balance short and long term priorities. · Demonstrated initiative, strong strategic and leadership skills. Solid analytical and strategic thinking; ability to translate strategy and analysis to a tactical, executable level. · Ability to synthesize complex information and distill critical customer driven insights to drive brand performance. · Ability to work effectively in a customer and brand team-based environment and partner with internal and external stakeholders. · Demonstrated problem-solving and decision-making capabilities. · Strong project and process management skills. · Excellent verbal and written communication skills. · Ability to work on multiple projects and prioritize/multi-task effectively. · 10-15 years pharmaceutical marketing and strong knowledge of the pharmaceutical marketplace are essential. · Bachelor’s degree required. MBA/MPH preferred.
APPLY for this JOB