Executive Job Title	Digital Marketing Manager
Type of Registrant	Recruiter
Location	North Carolina
Industry & Function 1:	Consumer-Packaged-Goods - MARKETING/Advertising/MarketResearch
Compensation	$100,000 to $200,000
Executive Job Description	General Summary Responsible for leading the short and long term strategic direction and managing the day-to-day of the web/social marketing projects. Principal Duties and Accountabilities (*Essential Functions) • Lead the short and long term strategic direction and manage & execute the day-to-day of the web/social marketing projects. • Manage and execute all web/social marketing projects to ensure on-time execution. o Website Redesigns, Upgrades and Content o Social Media Platforms o Gaming o eCommerce o Online Internal Tools (Partner Site & On-line University) • Ensure team is adhering to web/social best practices from a technical standpoint. • Responsible for developing and communicating web/social metrics. • Accountable for managing the appropriate marketing budget as well as reporting on qualitative and quantitative results on a monthly/quarterly basis. • Works with the Product, MCD, Accessories, Channel teams to ensure the execution of tactical online marketing plans. • Responsible for hiring, developing and coaching direct reports. Qualifications, Educational Skills and Experience Education/Experience: • Bachelor degree in Communications – eCommerce/Internet Marketing required (MBA preferred). Minimum of 4 to 6 years web/social marketing experience within a Consumer Goods environment (minimum of 2 years of consecutive Digital Marketing Manager experience) Other Skills and Abilities: • Sitecore experience (preferred) • Thought leader on web design and social media • Project management skills • Experience with creative development process and program execution • Highly organized and very strong, proven project management skills • Experienced in managing and directing agencies • Self-starter and able to work independently and work effectively within cross-functional teams • Sound analytical skills and acute attention to details, adept at creative thinking and problem solving • Passionate about the business opportunity and strong communication skills
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