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Brand Manager
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Executive Job Title | Brand Manager |
Type of Registrant | Recruiter |
Location | New Jersey |
Industry & Function 1: | Consumer-Packaged-Goods - MARKETING/Advertising/MarketResearch |
Compensation | $100,000 to $200,000 |
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Executive Job Description | Responsible for managing a consumer marketing budget with the following responsibilities: •Developing and implementing new creative - launching major, fully-integrated consumer campaigns (advertising, PR, POI, online etc.etc.) •Planning and implementing highly focused brand plans that focus on a small number of big ideas. •Development of line-extensions for the various brands - project management of all new packaging, liquid etc. •Tracking and managing brand health (Nielsen, NABCA, brand P&L) •Providing marketing tools for the National sales-team, understanding sales issues facing them, and working with them so our distributor network gives our brands the greatest possible attention.
Position Skills/Requirements:
•4-7 year experience with consumer goods. •Experience with managing budgets, working with creative agencies, developing new packaging and a solid working knowledge of Nielsen. •Excellent presentation and communication skills •Proficient in Excel, PowerPoint and MSWord
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