Professional Profile
A results-oriented professional with 18+ years of experience in the food industry, across sales and marketing, business development, market penetration, supply chain management, account management and channel management. Expertise in developing new and emerging businesses, re-engineering operations, and strategic planning. Highly skilled in analyzing and meeting customers needs and efficiently managing the execution, direction and coordination of all supply chain related activities.
Proven capabilities in designing innovative sales, marketing, and supply chain strategies to generate desired objectives across potential market segments. Deep understanding of market research, sales, network management, and operation management with proven track record of exceeding sales milestones every year. Excellent time management, leadership skills, and manpower management along with the ability to work independently and motivate team members to achieve necessary output. Career Summary 2008 - 2014 SPARBOE FARMS, INC, WAYZATA, MN 2013 - 2014 Director of Logistics Supply Chain -Managed and developed 5 key departments that grew to deliver best-in-class service and performance; specialty egg segment (production contracts, processing, sales forecast, and overall P/L), production and processing product flow, purchasing, transportation and customer service *Designed and implemented departmental KPOs and SOPs that resulted in cost reductions in excess of $1,300,000 within the first nine months in this position. *Reduced overall departmental overhead 32% *Streamlined the supply chain model to just-in-time which reduced inventory-on-hand by 80%, increased employee morale, and exceeded customer expectations -Formulated sales forecast and production plans for specialty eggs and managed sales and operations planning processes to drive business decisions *Exceeded P/L expectations by 137%
-Prepared annual budgets, analyzing variances and initiating corrective/future actions - Oversaw the daily supply chain functions and interfaced with internal/external supply chain partners to ensure procedures and plans are in full compliance of the objectives, budget, and long term strategy. -Managing entire warehouse and distribution network; coordinating and liaising with marketing, sales, and quality control to ensure superior customer need execution. Monitored the quality, quantity, cost, and efficiency of the movement and storage of goods -Coordinated and controlled the order cycle and associated information systems, allocated and managed staff resources according to changing needs
2012 - 2013 Director of Sales Strategy and Business Development -Promoted to this position in an experimental initiative after two devastating public relations issues -Created and implemented a sales value proposition that allowed all departments to participate and support the sales team in recovering lost customers *Designed the "Four Pillars of Value" -Developed and executed a diversified strategy to proportionately balance sales across all channels; retail (both wholesale and DSD), foodservice, mass merchandise, club stores, and industrial *Personally identified and gained two large national customers that fulfilled the strategic goals -Developed and implemented balanced business plan for overall business operations, providing clear direction on business objectives and translating and prioritizing into business performance measures *Quickly developed these two customer partners to the number one and two position in sales volume and profitability within the company -Established standards for setting up and strengthening critical sales operations, building a leadership team, developing the business and gaining market leadership
2010 - 2012 National Sales Manager -Responsible for account management of, Target Corporation (with 72 touch points), SuperValu Corporate (31 touch points), Nash Finch Company (22 touch points), and Affiliated Foods Midwest (16 touch points) *Achieved a growth rate in excess of 128% in the first 4 months in this position -Created and managed the entire supply chain to service all four customer nationally. Negotiated and established contractual co-pack relationships to supplement supply in unprofitable service areas -Oversaw sales and processing forecasting, cost negotiation, packaging, freight and invoicing functionalities of private label and branded commodity, fresh shell eggs -Participated with logistics sourcing teams in the development of customers shipping requirements and provided pricing quotations for the transportation of goods *Evaluated, collaborated and implemented customer logistic efficiencies, which resulted in annualized savings in excess of $500,000 and cost savings to the customer exceeding $1,200,000 with-in the first 6 months in the position -Managed all parties (holiday purchasing and forecasting, transport companies and freight forwarders) involved to assure efficient and effective execution of defined processes and goods transportation *Reduced damaged and unsalable (Target Corporation) by 45% over the first 12 months
2008 - 2010 Area Manager Retail Sales -Oversaw account management of SuperValu (Northern Region), Nash Finch Corporate, Lund Food Holdings and Affiliated Foods Midwest -Managed sales of private label and branded commodity fresh shell eggs *Achieved more than 12% growth rate *Increased item penetration to an average of 4 SKUs at each account -Retained customers through relationship management and strategic planning, ensuring customer satisfaction, revenue growth, and overall business profitability *Implemented customer logistic efficiencies, resulting in annualized savings to the company in excess of $300,000 with-in the first 12 months in the position
PAST EXPERIENCE 2006 - 2008 PRAIRIE CITY BAKERY, VERNON HILLS, IL Division Sales Manager Foodservice 2003 - 2006 INTERMEX FOOD PRODUCTS/ DYNAMIC TRADE, DALLAS, TX Director of Business Development/ Midwest 1998 - 2003 LOVE AND QUICHES DESSERTS, FREEPORT, NY Vice President of Sales 1992 - 1998 BUMBLE BEE SEAFOODS, INC, SAN DIEGO, CA Director of Sales Foodservice
1987 - 1992 VAN CAMP SEAFOOD COMPANY, SAN DIEGO, CA 1990 - 1992 National Sales Manager Club Stores/ Mass Merchandise 1987 - 1989 Western Zone Sales Manager
Education and Qualifications Bachelor: Business Administration, Bemidji State University, Bemidji, MN
Skills: Proficiency in MS Office Suite (Outlook, Word, PowerPoint), Nielsen, Partners-on-Line, Retail Link, Spaceman, Citrix & Axapta Systems, and various CRM Programs |