WILLIAM M. BRANTMAN
2397 Outlook Court „P
Carlsbad, CA 92010 „P
(760) 828-3264 „P sdbill27@hotmail.com
Professional Profile
Vice President, Sales „P Business Development „P National Sales Mgr.
Senior sales executive with extensive experience within the medical device industry. Consistent success in recruiting and building winning sales teams for smaller firms as well as larger, established organizations. Proven ability to maintain customer centric models, build and lead sales teams, and hold P&L responsibility. Demonstrated capability to interface with various business functions, including R&D, ramp-up-to-manufacturing, regulatory approval, marketing, sales management and product launch execution. Proven leader who creates collaboration across all company functions.
Career Highlights
„h Grew sales by 3300%+ (from $13M to $440M+) over 5 years by personally building and training national retail sales team of 30. (Abbott Diabetes/TheraSense)
„h Generated $16M in new sales within 24 months after recruiting and leading national sales team and was nominated for Chairman's Award. (Omron Health Care)
„h Delivered key account sales increases of $6M+ by initiating distribution of company products in Canada while managing key accounts in U.S. (Rubbermaid)
„h Achieved $500K savings annually by enacting ¡§product line rationalization¡¨ program which reduced products maintained from 703 SKU's to 300 SKU's. (Rubbermaid)
„h Increased sales by 4500% (from $500K to $23M) by recruiting and training national sales team. (Searle Medical Products)
„h Delivered compounded annual growth rate of 52% over 6 years by launching 100 line extensions and 10 new product introductions. (Searle Medical Products)
Core Competencies
Sales Leadership Strategic Planning & Execution Account Management
Customer Focus Sales & Marketing Management Budget Management
Recruiting Team building & Leadership Revenue Growth
Professional Experience
S&D Consulting Company (Medical Devices) 2009 to Present
All clients are Medical Device ¡§Start-Up¡¨ firms with products in the Insulin Delivery, Sleep Apnea & Blood Glucose Monitoring categories.
Proprietor (2009 to Present)
Consulting projects involve Sales Organization, Distribution Planning, Reimbursement Projections, Pricing Models, Business Plans & Budget Projections within the Medical Device Field.
Abbott Diabetes Care (TheraSense, Inc.) 2000 to 2009
$1.2B manufacturer of blood glucose monitoring systems.
Director, National Retail Trade Sales (2000 to 2006)
Responsible for development and growth of national retail sales. Expanded product availability at all U.S. retail pharmacies. Built retail sales structure and recruited, trained/led national retail sales team to include all related administrative support functions.
„h Grew sales by 3300%+ (from $13M to $440M+) over 5 years by personally building and training national retail sales team of 30 and expanding distribution and sales at key national retailers, including Walgreens, CVS, Wal-Mart and RiteAid.
„h Created unique retail sales structure to support 220 HCP and 20 Managed Care Representatives.
Abbott Diabetes Care (TheraSense, Inc.), continued
Director, Retail Trade Relations & Managed Care Strategy (2006 to 2009)
Responsible for building company market share at contracted Managed Care Organizations. Introduced programs to create awareness of managed care availability and motivated retailers, HCP's and other decision makers to recommend Company¡¦s products to specific MCO members. Led program execution with sales force of 260 and close contact with retailers and MCO senior personnel.
„h Increased market share by 6% in new MCO contracts in 1 year and created and executed template to coordinate ¡§cross channel¡¨ strategy to increase targeted MCO market share in specific MSA's.
Omron Healthcare, Inc. 1998 to 2000
$5B manufacturer and worldwide distributor of medical diagnostic products.
General Manager, Consumer & DME Sales
Recruited, directed and trained diverse sales team of 64 to increase company sales in Retail and DME channels on national level.
„h Generated $16M in new sales within 24 months after recruiting and leading national sales team; nominated for Chairman's Award.
„h Grew sales by 20%+ by expanding sales in 24 chain drug store organizations in U.S., including Walgreens and Wal-Mart.
„h Expanded distribution and sales via national drug wholesalers, including McKesson, AmeriSourceBergen, and Cardinal Health.
Rubbermaid Health Care Products, Inc. 1996 to 1998
Major U.S. manufacturer and distributor of durable medical equipment.
National Account Manager
Responsible for increasing company sales to chain drug store organizations and national drug wholesalers. Worked with field sales representatives to generate ¡§pull through¡¨ sales at retail level.
„h Delivered key account sales increases of $6M+ by initiating distribution of company products in Canada while managing key accounts in U.S.
„h Increased account sales at 24 drug store chains and wholesale customers on national basis.
„h Achieved $500K savings annually by enacting ¡§product line rationalization¡¨ program which reduced products maintained from 703 SKU's to 300 SKU's.
„h Reduced costs and eliminated small customer shipments by re-directing these customers to national drug wholesalers.
„h Won award for largest sales increases in health care products division for 2 consecutive years.
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Prior to 1996 --------------------------------------------------
Johnson & Johnson Medical Products, Manager Ventures & Acquisitions, Sales (Surgical Packs)
Searle Medical Products, Sales & Marketing Manager, (Urology/Anesthesia/Surgery)
American Hospital Supply Corporation, Order Service Manager, (General Hospital Supplies)
Education & Professional Development
BA, Sociology, St. Norbert College
De Pere, WI
Roosevelt University ( 2 years MBA Study) Chicago |
