CAREER SUMMARY
A Sales and Marketing professional with extensive experience in the automotive industry. Dedicated, results driven leader with strong analytical and communication skills and a commitment to delivering quality results. Highly regarded for problem solving, leadership abilities and excellent business acumen. Expertise includes:
Sales and Operations Management
Production and Distribution Management
Brand and Promotional Marketing
Strategic Planning and Development
Financial Analysis and Vehicle Pricing
Personnel Management
PROFESSIONAL EXPERIENCE
FORD MOTOR COMPANY, Dearborn, MI 1984-2009
Global Automotive Manufacturer
Customer Satisfaction Manager 2007-2009
Responsible for managing the $8.3 million Customer Viewpoint Program that measures customer treatment during the sales and service experience at 4,000 Ford and Lincoln Mercury Dealers nationwide.
•Achieved record 2008 sales and service customer satisfaction performance.
•Managed the $27 million Blue Oval Certified and Lincoln Mercury Elite Customer Satisfaction Programs resulting in increased sales, improved customer satisfaction and owner loyalty.
•Managed the extensive Customer Viewpoint website developing tools and training to leverage the key drivers of sales satisfaction for dealers and field employees increasing customer satisfaction and improving field personnel effectiveness.
District Manager, Western New York 2005-2007
Managed a team of zone managers responsible for sales, marketing and new vehicle distribution to 36 dealers in New York and Pennsylvania generating $840 million in annual sales.
•Earned the prestigious Elite Achiever award as the top performing District Manager in 2006.
•Managed all aspects of corporate to dealership business concerning sales, marketing and annual business plan development and execution that increased sales and improved dealer relations.
•Created unique dealership marketing programs and strategies that improved market share and increased dealer profits.
Product Marketing Manager, Expedition and Navigator 2004-2005
Managed a team of Product Marketing Specialists responsible for forward model product planning and development of the new 2007 Expedition and Navigator SUV's. Budget $1.2 billion.
•Delivered best in class products while meeting or exceeding cost and timing targets.
•Represented marketing in all material cost reduction initiatives resulting in over $500,000 in material cost savings.
•Championed efforts to ensure the voice of the customer was represented in all product actions. Served in a key leadership role in developing consumer research events.
North American Marketing Manager, Ford Racing Technology 2002-2004
Managed a $14.1 million budget and a cross functional team responsible for all aspects of marketing NASCAR and CART events, including responsibility for official vehicle status.
•Developed two annual Ford Racing Marketing Plans to build brand image and increase market share.
•Developed advertising creative briefs, including the 2003 "Fear Isn't" Campaign that was recognized by senior management as a best execution and used extensively during the 2004 F-150 launch.
•Championed efforts for a successful integrated presence in South Florida supporting The Ford Championship Weekend, Homestead, Florida while staying within the $2.0 million budget objective.
Marketing Communications Manager, Truck and SUV 2000-2002
Managed up to ten advertising professionals responsible for integrating marketing strategies to develop innovative communications and managing all aspects of the relationship between Ford and J. Walter Thompson. Budget responsibility in excess of $200 million.
•Developed and executed new product launch communications for the 2002 Expedition and Explorer resulting in the successful launch of the vehicle and increased sales of the product.
•Launched an improved eBusiness website that channeled customers to dealers for incentive based product test drives and identified customers for targeted incentives.
•Leveraged Ford's strength in multicultural marketing by developing creative advertising with Zubi ( Hispanic ) and Uniworld ( African American ) advertising agencies to enhance consideration among minority consumers.
Ranger Brand Manager 1997-2000
Responsible for all Ranger marketing and achieving vehicle volume, sales revenue, pricing, profitability and customer satisfaction metrics.
•Achieved sales volumes of 338,000 and earned $255 million in profit in spite of three weeks of tire related plant downtime.
•Achieved record mix of Ranger 4X4 and SuperCab body styles by utilizing creative pricing and regional packages resulting in increased leadership margin and product profitability.
•Developed the successful Edge series that achieved target mix of 20% and profitability goals.
•Reduced buildable combinations from over 700,000 to 300 resulting in manufacturing complexity reductions, improved productivity and reduced costs.
Sales Training Specialist, Dearborn, MI 1996-1997
Office Operations Manager, Washington D.C 1993-1995
Dealer Placement Representative, Cincinnati, OH 1992-1993
Sales and Service Zone Manager, Cincinnati, OH; Louisville, KY 1985-1992
Customer Relations Analyst, Dearborn, MI 1984-1985
EDUCATION
BS, Industrial Management, Purdue University, West Lafayette, Indiana
Executive Education Program, Duke University, Fuqua School of Business |
