Marketing and general management executive with a history of building global brands, driving top line and bottom line growth, and creating shareholder value. Delivered results across diverse operating environments consumer product goods (CPG), business-to-business, technical software, and U.S. Military. |
2012 Present
Large Business-to-Business Corporation
Dayton, Ohio
Vice President Marketing
Responsible for business unit brands globally. Own P&L, strategic planning, product management, and innovation. Lead business development with top distributors and customer development with fire chiefs. Lead product management and marketing communications to deliver financial objectives. Lead innovation and business vision to deliver 5 year strategic plans.
* Delivered profit growth of 247% in 2013 and 24% in 2014 (projected) by improving product mix, discontinuing unprofitable product lines, and overhauling pricing strategy and plans.
* Grew sales by 5% and 7% in 2013 and 2014 (projected) respectively by re-designing marketing strategy and plans, accelerating innovation, and expanding into high growth regions.
* Accelerating product innovation to deliver 3X more revenue from innovation (projected) in 2014 vs. 2013. Galvanized team to learn and utilize the Stage-Gate process, resulting in an increase in launches from one in the prior three years to three major launches in 2014. Created a 5 year innovation plan that projects 6% CAGR in sales and 12% CAGR in operating profit by 2018.
* Expanding into high growth regions outside North America. Launched new gear into Middle East and Latin America to deliver 15% growth in 2014.
2009 to 2012
Large CPG company
Marketing Director, Line Marketing for large brand in North America (2011 - Present)
Responsible for total business of a large brand in North America, including P&L and innovation. Own business plans to deliver financial objectives. Own innovation plans, including investment in R&D and capital, throughout 2020. Managing 10 direct reports and 8 agencies, and multifunctional workforce of 75 individuals.
- Grew sales by +9% and profit by +7% in 2011.
- Grew share by +2 points. Exceeded brand awareness targets significantly, to reach 92% awareness.
- Positioned brand to grow in 2012, +13% sales and +19% profit. Led innovation plans. Led pricing and customer plans to grow profit.
- Positioned brand for strong growth in 2013-2015, +22% profit and +7 share points (to reach 25 share). Defined innovation portfolio, led capital investment decisions, and created plans for non-product innovation.
Marketing Director for large brand Global Franchise (2009 - 2011)
Responsible for global innovation and marketing for large brand.
- Built a global innovation pipeline for large brand to grow sales significantly. Led cross-functional team of 30 to develop product ideas and launch plans.
- Built and led a global innovation leadership team. Rallied regional business leaders to stretch beyond their own individual expectations to exceed volume goals.
2000 - 2009
Large CPG company
Brand Manager, Line Marketing for large brand in North America (2007 - 2009)
Responsible for P&L of large brand in North America. Led strategic business plans to deliver against financial objectives. Managed 6 direct reports and 5 agencies, and multifunctional workforce of 24 individuals.
- Grew sales by +13% in FY 07/08, well ahead of category growth (+7%), and grew share +3.5 percentage points.
- Grew profit +12% in FY 08/09 while maintaining the strong sales gains of 07/08.
- Increased marketing ROI by 18% and reduced marketing spend as a percent of sales revenue by 30%.
Brand Manager, Shopper Marketing for large brand in North America (2005 - 2007)
Responsible for all in-store marketing and joint business plans with retailers. Managed 2 direct reports.
- Delivered $186 million sales on Pringles and beat forecasts for 3 consecutive years.
- Delivered $224 million sales in 2 years on Folgers, tripling the number of display events.
- Increased retailer profitability by reducing price markdowns 45%.
- Program reapplied by others (Iams, Crest, Olay, Pampers, Febreze.)
Assistant Brand Manager, shopper marketing for large brand in North America (2003-2005). Responsible for in-store marketing and customized retailer SKUs.
- Delivered $50 million sales, +400% and +25% vs. goal in first and second years of the program.
- Increased retailer profitability by reducing price markdowns 50% at largest customer.
- Increased display 30%-60% at top two customers.
Assistant Brand Manager, line marketing for large brand in North America (2001 - 2003).
Assistant Brand Manager line marketing for large brand in North America (2000 - 2001).
1998 - 2000
Midsize Software Company
International Marketing and Research Director
$150 million global software company. Responsible for all marketing for a $20 million division. Earned three promotions. Managed 3 direct reports in France, England, and the US. Increased new product sales by +39% by re-directing divisionˇ¦s focus from upgrading existing users to bringing in new users. Increased awareness from 48% to 65% with target consumers by increasing P.R. coverage in trade magazines and by restaging visual identity. Increased consulting sales by +125% by establishing partnerships with two large hardware companies.
1995 - 1998
Small Software Company
Technical Marketing Manager
$50 million technical software company. Recruited by the company to establish a new team of technical marketers. Promoted within one year. Managed team of 11 direct reports. Grew sales +17%. Drove awareness with P.R., landing prominent coverage in The Wall Street Journal, New York Times, Business Week, and Scientific American.
1990-1995
U.S. ARMY contractor
Research Fellow
Education: Ph.D., Masters, B.A. |
