SENIOR EXECUTIVE PROFILE
Dynamic, results-oriented Kellogg MBA with more than 20 years of industry and general marketing leadership. Extensive experience driving corporate success and growth within Fortune 50 corporations, startups, and high-growth organizations spanning Healthcare, Financial Services, Restaurant / Food Service, Professional Services, Real Estate, and New Media sectors. Demonstrated ability to exceed objectives in challenging environments through the development, implementation, and integration of strategic marketing initiatives. Solid track record of success across advertising / sales promotion design, vendor recruiting / relations, marketing material / catalog development, and budget management.
Focused and critical thinker able to generate new ideas and initiate change. Effective communicator with strong team building skills and the ability to coordinate high-performance groups to accomplish objectives and implement competitive action plans in fast-paced, high-growth, and diverse settings.
GLOBAL STRATEGIC GROWTH EXECUTIVE
Startups to Fortune 50/Large Cap Companies
REVENUE GROWTH & MARKETING EXPERTISE
" Social Media & Digital Marketing
" Marketing Strategy & Integrated Communications Plans
" Brand Architectures & Deployment
" Lead Generation & ROI
" Events Marketing
" Cross-Sell/Up-Sell Programs
" M&A Strategies and Integration
REPUTATION MANAGEMENT & VOICE of the CUSTOMER
" Thought Leadership & Content Marketing
" Primary & Secondary Research
" Data Management & Analytics
" Segmentation & Targeting
" Media Relations & Crisis Communications
" CRM & Automation Tools
" Customer Loyalty Programs
LEADERSHIP & TEAM DEVELOPMENT
" Complex Budget/P&L/Metrics Management
" Cross-Functional Partnership Creation
" High-Performance Team Building
" Agency/Partner Sourcing & Management
" Matrix Management & Influence Skills
Creator. Builder. Cultivator. Progressive and inventive business leader known for translating strategies into unparalleled results. Marketing expert with diverse industry experience (healthcare/medical devices, financial services, professional services, ecommerce, technology, software). Poised to bring exceptional problem solving, critical thinking and action-oriented planning to drive growth and significant outcomes.
EXPERIENCE
OMNYX, A JOINT VENTURE OF UPMC AND GE HEALTHCARE, Pittsburgh, PA 3/2014 9/2015
Global medical device, technology and software solutions provider building the digital pathology marketplace for primary diagnosis of cancer and the advancement of precision medicine.
CHIEF MARKETING OFFICER
Led worldwide product management, brand strategy and marketing communications while deploying sales enablement plans through GE Healthcare. Expanded the total addressable marketplace, building market adoption and unique research and diagnostic capabilities for cancer care. Collaborated with clinical and Agile software development teams to create next generation pathology solutions.
" Created worldwide commercialization plans for the company's flagship medical device expanding the company's global footprint in countries such as the UK, Spain, Turkey, Germany, France Canada and the US.
" Devised new brand platform, positioning and vision in addition to creating and managing pivotal partnerships for a strategically expanded product portfolio.
" Built content and digital marketing strategies - leveraging newly created website, webinar series, social media strategies and thought leadership activities to increase lead generation ten-fold.
ACCELERATED REHABILITATION CENTERS (NOW OWNED BY ATHLETICO), Chicago, IL
10/2013 4/2014
One of the largest physical therapy companies in the US with a network of 300 sports and outpatient rehabilitation/physical therapy centers in the Midwest and Arizona.
CHIEF MARKETING OFFICER
Directed the organization's sales and marketing operation of 200 sales, marketing and athletic training associates. Developed new go-to-market model to maximize sales impact and coverage.
" Built and deployed measurement-based targeting tools utilizing NextGen Health Information Systems, ClickView structured reporting tools and Buxton analytics software.
" Created new go-to market sales and marketing strategy to accelerate growth and position company for acquisition or merger.
COMPUTERSHARE, Chicago, IL
6/2002 2/2012
$1.5B global technology and financial services company providing advisory services, records/data management/back-office processing and software within a highly regulated industry.
EXECUTIVE VICE PRESIDENT (EVP), MARKETING & STRATEGIC DEVELOPMENT
Managed 15-25 high-performance team members developing innovative brand, marketing, and communications initiatives within the North American market. Directed corporate branding and ensured successful budget management.
" Achieved 20% annual growth over the past five years via strategic and tactical marketing and business development activities. Built in-house agency from the ground up to deliver significant results over 10 years.
" Secured 95% client retention and optimized global brand recognition within marketplace by launching a major corporate rebranding strategy. Managed 20 acquisition rebrand and business integration activities ensuring market share growth in North America and abroad.
" Delivered flawless internal and external communication activities and process strategies to allow the company to close the largest acquisition in its history - more than doubling U.S. revenue and expanding global impact by 50% to $1.5B.
" Led 25 associates during two-year expansion of role to include Canadian marketing operations; grew Canadian market share from 70% to 85%.
" Developed and deployed one of the industry's most unique integrated (digital and print) marketing campaigns in collaboration with internal and external resources to drive 1,000+ website visits, 200+ Twitter followers, and client outreach to the Securities and Exchange Commission; representing one of the company's most critical campaigns to drive industry change.
ION BEAM APPLICATIONS (IBA), Oak Brook, IL
11/2001 6/2002
International healthcare company developing precision solutions for cancer diagnosis/therapy and sterilization/ionization of medical products and devices. Position loss due to full corporate restructure.
DIRECTOR OF MARKETING
Served as U.S. Marketing Head with $2M budget and marketing plan accountability across several business lines. Managed fully outsourced marketing functions including oversight of agency relationships and development of marketing plans in coordination with Sales Management.
" Devised new marketing plan/strategy for newly acquired businesses within three months of tenure.
" Led rebrand strategy of acquired companies to create cohesive identity in marketplace. Developed repositioning strategy for new service offerings ultimately creating an end-to-end solution approach to the sterilization/ionization business.
ADDITIONAL EXPERIENCE AT THE FOLLOWING COMPANIES
ELEVATOR NEWS NETWORK (ENN - NOW OWNED BY GANNET), Chicago, IL
Privately held Canadian technology and media company delivering news and information systems through elevators. Position loss due to corporate buyout by Captivate; now owned by Gannett.
CHEFWEAR, Chicago, IL
Mid-size, privately held U.S. manufacturer and catalog marketer of innovative culinary apparel and supplies.
KPMG, Chicago, IL
$8B global professional services firm offering audit, tax, and advisory services.
BAXTER, Chicago, IL
$13.9B global healthcare/medical supplies company.
EDUCATION
Master of Business Administration, Marketing & Entrepreneurship - Kellogg School of Management, Northwestern University, Chicago, IL
Bachelor of Arts, Economics - University of Illinois, Champaign-Urbana, IL
Associates of Applied Science, Digital Photography - Harrington College of Design, Chicago, IL
ADDITIONAL INFORMATION
Former Board Member, Chicago Artists Coalition
Owner/Principal, XX Photography
Member, Union League Club of Chicago
Adjunct Faculty, Columbia College |
