VICE PRESIDENT / DIRECTOR OF MARKETING
Dedicated professional with vast experience and expertise in developing, launching, and leading numerous marketing initiatives, including all aspects of advertising, promotions, communications, and ecommerce. Formulate and establish ground-breaking strategies, combining high level of creativity and advanced technical ability with skilled management and organizational techniques to expand operations, maximize productivity, and increase profits. Establish new companies, cultivate new business, and enhance existing processes. Build loyal relationships and lead powerful teams.
Project Design/Management * Organizational Enhancement * Proactive Marketing * Ecommerce
Strategic Planning * Creative/Innovative Design * Campaign/Channel Development * Sales Increase
Public Relations * Leadership * Branding * Website Creation/Management * Direct Response
PROFESSIONAL EXPERIENCE
RHT & ASSOCIATES, Irvine California (1995 - Present)
Founder and Marketing Consultant
Pioneered successful firm conducting in-depth consultation, and administering advice and strategies for marketing endeavors. Enhance visibility and maximize profits for various businesses.
* Created marketing strategies and concepts to promote brand and generate revenue for several major financial service organizations.
* Generated and delivered high-impact direct response copy for Countrywide Home Loans and other nationwide retail lenders.
* Authored influential marketing, advertising, co-branding, and sponsorship strategies with leading financial service providers for SecondaryMarkets.com, a unique multi-divisional company.
* Increased sales for regional and retail markets, overseeing post-production of national television commercial campaign, Nissan/TBWA Chiat Day, expertly coordinating efforts of all involved.
* Contributed to strategic development of $40M start-up marketing company, initiating implementation plan, and delivering integrated promotional and cross-selling programs.
RESMAE MORTGAGE CORPORATION, Brea, California (2003 - 2007)
Vice President of Marketing
Directed operations and activities of sales support department for 14th largest wholesale mortgage company in the nation, with $8B in annual loan volume. Directed 6 staff, including marketing manager, graphic designers and marketing coordinators. Headed all marketing communication initiatives, including collateral, website design/maintenance, trade shows, and events, managing budget. Updated and continued development of rates sheets and matrices, interfacing with research and IT departments. Produced and implemented pricing formula. Conceptualized and composed multiple newsletters, trade ad publications, and press releases. Hired, trained, mentored, and disciplined staff, conducting performance reviews. Maximized department efficiency.
* Expanded business and amplified visibility; formulated and launched numerous marketing strategies, and various successful advertising/public relations campaigns.
* Spearheaded several innovative online projects, including specified web pages for brokers and account executives, and web-based training for new hires and services.
* Increased competitive advantage, designing and launching various progressive applications.
* Contributed substantially to technical aspects of business plan such as corporate branding.
* Enhanced promotion of online services, collaborating closely with IT departments.
U.S. TRAFFIC CORPORATION, Santa Fe Springs, California (1999 - 2003)
Director of Marketing
Ran all marketing activities including collateral, print advertising, website, and ecommerce for global manufacturer of traffic control devices. Supervised department, collaborating with chairman on direct mail campaigns and government/municipality client inquiries. Directed production and distribution of collateral, technical manuals, and catalogues. Managed 3 staff: 1 graphic designer and 2 marketing assistants.
* Skyrocketed awareness of company and brand, formulating tactical marketing strategies and structuring compelling websites.
* Administered expert management, innovating high-impact campaigns for new product lines and subsidiary companies, adroitly adjusting for continued company growth; optimized sales.
DOWNEY SAVINGS & LOAN, Newport Beach, California (1999)
Vice President and Director of Marketing
Led all marketing activities such as retail banking, wholesale mortgage, and ecommerce services for national financial institution with $6B in assets. Spearheaded promotional and advertisement strategies for various business units such as branding, direct response, and community relations. Managed $5.5M budget, initiating effective fiscal policies. Supervised 9 staff including Assistant V.P, Marketing Managers and Coordinators.
* Increased internet marketing ROI by 10%, restructuring and improving approaches.
* Raised consumer responses 4-fold, creating successful direct mail campaign.
ADDITIONAL PROFESSIONAL HISTORY
LONG BEACH MORTGAGE COMPANY, Orange, California (1998 - 1999)
Retail Marketing Manager
* Increased daily online transactions by 100% in 1st month, designing and leading new website.
* Exceeded industry standards for direct mail campaign responses, creating long-term strategies.
SOUTHERN PACIFIC FUNDING CORPORATION, Huntington Beach, California (1997 - 1998)
Marketing Information Services Manager
* Improved systems and operational efficiency, creating and founding response tracking database.
RTSEA / RTVID PRODUCTION SERVICES, Arcadia, California (1984 - 1995)
Founder
* Pioneered successful and highly profitable company serving the world-wide commercial TV and motion picture industries; managed all promotions and marketing.
* Collaborated on over 500 commercials for global corporations; clients included Disneyland, Nissan, Wesson Oil, Pepsi, and McDonalds, among many others.
* Generated 650% increase in client base in 1st 5 years, establishing relationships with numerous production companies and ad agencies.
* Raised sales additional 30%, creating unique video systems that dominated niche market.
EDUCATION
Bachelor of Science in Business Administration with a Minor in Marketing
University of Phoenix, Fountain Valley, California
COMPUTER SKILLS
PC and MAC Platforms * Microsoft Office * Adobe Photoshop * Adobe PageMaker
Adobe Illustrator * Adobe Acrobat * Quark * Corel * MS Publisher * Final Cut Pro Creative Suite |
