SENIOR BUSINESS DEVELOPMENT & MARKETING EXPERT
• Exceptional track record in building brands and businesses.
• Expertise in direct marketing and communications
• Product Management: Debit/Credit, Retirement, ATMs, Commercial
• Long term expertise in ethnic, emerging markets, and women’s marketing
PROFESSIONAL EXPERIENCE
xxxxx CONSULTING GROUP 2003-PRESENT
Managing Partner
Management and Marketing consultancy which develops business strategy and sales programs for mid-size and large services companies. Examples of selected current projects include: 1) Developing a strategic business plan for mid-size bank to grow current client base 2) Branding, repositioning and developing an e-business platform for a specialty foods company in the Northeast with revenues expected to triple by year end 2004, and 3) Developing sales support material, advertising, public relations, event management for a large mortgage company.
METLIFE BANK, N.A. 2000-2003
(A start-up bank that is a wholly owned subsidiary of Metropolitan Life Insurance Co.)
Vice President, Chief Sales & Marketing Officer
Key executive on team responsible for building a bank from the ground up. Developed vision, business strategy and revenue goals. Spearheaded all product development, direct marketing, merchandising, brand positioning, advertising, public relations, e-business, marketing partnerships, and all customer acquisition programs. P&L responsibility for growing the bank from $0 in assets to $250 million in one year.
Developed new sales channel strategy via national agency network, across all 50 states.
Actively participated on a number of steering teams within MetLife to find opportunities for integrating the banking and insurance businesses. Three big ideas that were implemented, at no incremental cost, were: 1) ) Integrated sales support merchandising, materials, and off the shelf local advertising and direct mail programs. 2) An on-line direct “bank at work” program; 3)A web enabled electronic payment platform.
On a regular basis, presented/conducted business reviews with the management team, key sales units, and outside agencies. Conducted joint sales calls with corporate clients.
CHASE MANHATTAN BANK, N.A. 1990- 2000
Vice President, New Markets/Product Management 1994-2000
Responsible for the Retail Bank’s entry and growth in niche and special markets, including ethnic and multi-cultural, women, and gay/lesbian segments. Worked with government, not-for-profits, corporate institutions, and minority organizations to implement multicultural business initiatives. Responsible for annual direct mail and advertising budget of $7 million, management of external agencies and internal creative and public relations resources including,
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Repositioned retail foreign exchange business from a losing business to a profitable business in two years with annual growth of 50% per year. Managed core deposit products and executed 12 cross-sell direct marketing programs per year.
As part of new market strategy, rolled out innovative direct marketing to ethnics and women markets. Increased ethnic consumer sales by 29% in three years
Introduced Insurance products to retail branch customers via 22 direct mail programs. Exceeded goal by 40% in year one.
Vice President, Regional Bank Marketing, Global Merchandising 1992 - 1994
Developed and managed bank-wide branch merchandising. Created Regional Bank advertising branding materials and insured brand consistency across all promotions. Responsible for the development and deployment of merchandising plans collateral for 365 branches. Managed a $12Million budget and three agencies. Rolled out bank-wide campaigns, product introductions, local promotions and annual cross business marketing calendar. Chaired Retail Bank Merchandising Steering Committee.
Vice President, Regional Director Sales, Marketing 1990 - 1992
Managed all sales initiatives for the 45 retail branch network on Long Island and Queens. Designed, managed, and executed direct mail and telemarketing acquisition programs for Chase’s affluent, professional, institutional, and corporate market segments. Managed all phases of retail expansions from strategic planning to launch and customer acquisitions. Managed five direct reports and a telemarketing and customer service unit of 135 account reps. Revenues grew at 12% per year during a down cycle.
CHEMICAL BANKING CORPORATION
Assistant Vice President: Retail Electronic Banking 1988 - 1990
Responsible for product positioning, pricing, competitive analysis, market demand forecasting, branch training, new product enhancements, corporate and consumer communications. Managed creative activities of advertising agencies, production services, mail houses, and internal marketing consultants. Tracked and analyzed test market pilot for the Interactive On-Line Systems at 11 retail locations. New product was successfully launched at 43 locations in the New York nine-county area.
Residential Mortgage Sales Manager 1986 - 1988
Manhattan-Bronx Division
Built a third-party mortgage sales business from the ground up. Identified business opportunities; projected anticipated personnel and support requirements; planned budget and sales forecast; presented plan to senior management and received go-ahead on all recommendations. Managed two sales teams with 21 calling officers and a $280 million portfolio. Personally generated $22.5 million in incremental revenue through continuous contact and solicitation of affluent corporate clients, real estate developers, attorneys and accountants. Conducted numerous presentations and training sessions.
CITIBANK U.S.A. 1985
Marketing Assistant -New Product Development
Identified and defined national market opportunities for the Pocket Terminal in home banking. Conducted market research and focus groups to determine the incremental business opportunities with emphasis on bill payment functions.
EDUCATION
New York University: Graduate School of Business: M.B.A., Marketing, Graduate Assistant - Office of the Dean
Brandeis University, Waltham, MA: B.A., magna cum laude, American Studies, Dean’s List, High Honors for Senior Thesis, Lettered in Varsity Tennis
ASSOCIATIONS / RECOGNITION
Association of National Advertisers; Founding member of Multicultural committee
The National Advertising Review Board
Direct Marketing Association
American Marketing Association
Women in Communications
Recipient of the Governor’s Award for Female Executives
Recipient of Various Diversity Awards
Member, WISE (Women in Sports and Events)
Member, WEC (Women Executive Circle) |
