CEO / PRESIDENT
VICE PRESIDENT MARKETING / BRAND MGMT. / LICENSING
A consumers product executive experienced in marketing, brand development, international licensing, trademark management, P&L, executive leadership, international & corporate brand management, event marketing, merchandising, C-Level sales & strategic alliance partnership development, integrated product marketing strategies, eCommerce & web tool development, strategic planning & implementation, new product launch, start – ups, & operations.
A strategic thinker applying outside the box brand, licensing, & marketing strategies to drive dramatic success while assuring strong operational management controls secure margins & revenue generation for multi-million dollar enterprise. One of few branding / licensing executives who possess experience as both the licensee as well as a licensor of brands. A licensing and branding executive that can bring your firm broad based international experience. Extensive work history with Fortune 1000, entertainment, fashion, and sports licenses. An executive experienced in C-Level negotiations. Significant experience in international manufacturing & sourcing. Experienced in innovative business solutions as well as turn around, new product introduction, emerging markets, & leading edge technologies. A pro in developing strong strategic alliances through a thorough understanding of partners branding, licensing, & marketing strategies.
Add’l areas of experience include: Technology & eCommerce Initiatives ◊ Corporate & Product Branding Strategies ◊ Lead & Demand Generation / Public Relations / Marketing Communications ◊ Channel Development ◊ Strategic Alliances ◊ P&L / Budgets ◊ International Markets
Seeks opportunity with: International Companies / Fortune 1000's / Start-ups / High Growth Companies / Re-structuring / Fast Paced Markets
Branding and licensing professional: Having developed skills in branding, and licensing, over 20+ years launching new products & brands to market, by leading various international licensing programs as both licensee & licensor, & through consulting projects focused on Strategic Brand issues. I have lead branding initiatives for companies such as: Alta Vista Search & Shopping, Caterpillar Int’l., Ferrari N.A., Guess, American Honda, American Motorcycle 1902, Berleca USA/Coca-Cola brand Clothes, Indian Motorcycle, RioVida Networks, BUM Equipment, Levi Strauss & Co., & more. A frequent invited guest lecturer at UCLA’s School of Business lecturing in the area of Brand Management and licensing strategies.
Entrepreneurial experience, start – ups, new product launch, brand introduction, re-branding initiatives: Executive with over 15 years of experience leading new companies to market, new product launches, leading start-ups, & implementing all strategic planning associated with those endeavors. I have developed exceptional knowledge, & strategic skills, which have been applied to these entrepreneurial projects. Track record of success in entering market, generating buzz, developing sales, & emerging with strong image within markets.
Fortune 500 executive & brand & marketing consulting leader: I have been fortunate to enjoy a classical sales, marketing & management career supplemented with exceptional branding, strategic planning, & management skills that have included key positions, & contracts, with companies such as: American Honda, Alta Vista Search & Shopping, Coca-Cola, Caterpillar Int’l., Levi Strauss & Co., 20th Century Fox, Disney, Major League Baseball, National Football League, Papa Johns Pizza, & others. Have received awards for sales & marketing leadership. Career track has shown professional growth including: Sales, Marketing, Strategic Planning, Marketing & Sale Director, Vice President, President, & CEO responsibilities.
Operational Leadership: Grew to leadership role as Director of Operations / General Manager for $35 million import division of $85 million German owned company. Totally transformed sourcing & distribution strategies netting improvement to bottom line in excess of 17% for division. Functioned as CEO, COO, and President of companies taking overall responsibilities for all operations, marketing, sales, and distribution. Typical company was a distribution oriented marketing & sales driven enterprise utilizing in house merchandising with offshore sourcing & manufacturing.
Web, Internet & Ecommerce professional: Lead strategic planning & business development initiatives towards high value brands for top 3 Web Portal, Alta Vista, & worked to achieve growth to top 10 website. Full management responsibility for design, operations, merchandising, personnel, supply chain, and customer service for a top E-Commerce retail Internet organizations efforts to reach out to high value brands. Drove numerous projects forward in the internet, web shopping, & high tech arena’s working for companies including role leading all strategic alliance planning & business development at Alta Vista Search & Shopping, RioVida Networks, StyleSystems.com, Cellbook Int’l., & others.
International Experience: Consulted & lead efforts associated with both export to, & import from, various EU countries, Asia, & Indonesian brands, markets & companies. Have consulted re: branding, marketing & strategic planning & implementation with numerous international companies seeking access into US markets. Have negotiated, strategically partnered, licensed, & worked with in excess of 40 international companies.
ACHIEVEMENTS:
➢ Sought out and hired by numerous companies due to history of positive results in establishing effective licensing programs.
➢ Client list tells it all in respect to brand and strategic leadership skills brought to the table.
➢ Proven track record of applying licensing, branding, strategic planning, & marketing skills to different industries, classifications, & products while generating positive results to brand, sales, & marketability of products. Getting sales.
➢ Aggressively pursued by, & held, sr. mgmt. titles, with industry leaders due to history of consistent profit growth, & multi-million dollar increases in volume with companies associated.
➢ Consulted in areas of eCommerce, database marketing strategy, & brand development within major brands, retailers, Internet marketplace, VARs, ISPs, & related internet/intranet markets.
➢ Skills: worked with all levels of enterprise from C-Level, boardroom, or with family owned & operated business.
➢ Exceptional written & oral skills. Comfortable in front of groups. Hands on & efficient at meeting deadlines. Exceptional team builder & motivator.
CAREER OVERVIEW:
The Page Group, President / Consultant, 1995-present Consulting services, in brand development, strategic planning, licensing, change management, international marketing, start – up’s, new product launch, and related. (Clients: Alta Vista Search & Shopping, American Honda, Indian Motorcycle, Caterpillar Int’l., Rio Vida Networks, Levi Strauss & Co., Guess, Sony / House of Blues, & more.)
American Motorcycle Co. 1902 LLC – CEO / Chief Marketing Officer, Motorcycle branded international licensing company. 2003-present
Berleca USA LLP: dba: Coca-Cola Brand Clothes, CEO / President / Chief Marketing Officer, 1990-1995 Manufacturing, marketing and licensing company for Coca-Cola brand Clothes and other license’s held (including license management w/ MLB, NFL, NHL, Disney, Warner Bros., & others )
Chauvin Int’l. / BUM Equipment, V.P. Sales & Marketing, 1989-1990
Triangle Apparel, Director of US Operations (General Manager-Operations), 1988
Other roles held: 1985-1987 – Union Bay Apparel, National Sales & Marketing Manager, (vol. in excess of $200 million); 1982-1985 - Regional Sales Manager for Gottex, Inc (vol. in excess of $18 million). Regional Account Manager, 1970’s - Levi Strauss & Co.. (regional vol. in excess of $8 million)
EDUCATION:
BBS: University of Minnesota, Bachelors: Marketing, Business Management, & Economics.
Guest Lecturer: UCLA School of Business in the area of Brand Management, Licensing Strategies, and Brand Strategies. |
