Business Development Leadership / Strategic Planning / Integrity / Growth Strategies / Start – Ups / Turnaround Management – B2B Services
Senior Executive Synopsis
VP of Marketing and Sales / Consultant-Management
Emphasis on Business Development for Service related industries,
Advertising, Internet/Interactive Multimedia, Marketing and Consulting
MULTI-INDUSTRY, PROFIT-GENERATING SENIOR EXECUTIVE with extensive business development experience. Senior-level hands-on experience in new business development with demonstrated cross-functional team leadership. Proficient at motivating teams to produce specified results while formulating strategic objectives with executive leadership. Maintains effective working relations with leadership, sales team and support staff, and prospective and existing clients. Expertise in managing the sales pipelines, proposals, presentations, negotiating and closing new business opportunities. Unique and transferable skill sets necessary to produce and sustain profitable growth.
Noteworthy Career Achievements
• Orchestrated turnaround of 3˝ years of declining sales. Increased sales more than 22% to $17.9 million in 1 year
• Negotiated and structured a cross-functional $1.5 million contract for Internet website and branding projects for 3 corporate divisions
• Grew revenues from $0 to $5 million with an average annual gross profit of 15%
• Developed and managed 3 successful business start-ups
• Renewed 92% of existing client base and increased profitability by 7%
• Named “Entrepreneur of the Year” – 1986
• General Mills “Minority Supplier of the Year” – 2000.
Core Competencies
Solid Management and Administrative Skills
Development of Strategic Plans
P&L Oversight
Business Development
Cross-functional Team Management
Relationship Management
Strong Interpersonal Skills
Excellent Oral and Written Communication Skill
Key Executive Critical Skills
DEMONSTRATED BUSINESS DEVELOPMENT AND IMPLEMENTATION: Evaluated, defined, developed and implemented aggressive sales and marketing plan to facilitate declining corporate sales. Restructured sales department, recruited, directed and developed high caliber talent supported by innovative sales training. Develop and articulate the strategic rationale and business case for specific projects to support or reject business development opportunities.
MANAGEMENT AND ADMINISTRATIVE SKILLS: Engages, interacts and networks with the senior management, mid-management and employees to achieve corporate goals. Experienced with strategic planning, internal and external communications, building and leading teams, as well as being an integral part of a team. Able to engage and interact at a strategic level with the upper management, to serve as a coach and mentor to sales staff and to direct strategic growth through new business, client retention and client referrals.
DYNAMIC LEADERSHIP: Entrepreneurial minded proven leader who is agency smart, marketing savvy, has business development acumen and the passion to make a difference. Recognized in industry as “Entrepreneur of the Year” and General Mills “Minority Supplier of the Year.”
Professional Experience
ProfitStreams.com LLC 2005 to Present
Parent company to an online gourmet gift basket company with nationwide distribution
Co-Owner, Marketing, Copywriter and Sales
Co-founded new gourmet gift basket business, created the website, marketing plan, content and sales effort for the online gift basket business.
Accomplishments:
Secured and negotiated contracts with key suppliers for all products sold online
Secured corporate business through direct presentations and telephone sales
Achieved & surpassed first year sales goal (Privately owned and not disclosed)
Star Exhibits and Environments 2004 - 2005
Tradeshow Exhibits and Corporate Office Environments
Vice President, Marketing and Sales
Developed and implemented the marketing and sales plan to achieve the turnaround of declining sales. Created a strong, team-oriented culture in the sales department. Lead both direct and internal sales teams to execute the turnaround sales plan.
Accomplishments:
Defined, created and implemented strategic marketing and sales plan to turn around 3˝ years of declining sales resulting in increased sales of 22% in one year - $13.9M to $17.9M
Met or exceeded monthly revenue goals 10 of 12 months
Lead the direct sales team, client service managers, key account managers, account managers and project coordinators.
In addition to meeting $4 million sales goal, secured Costco - $3 million in annual sales
The National Theatre for Children 2001 – 2003
The largest provider of in-school live theatre educational programs teaching young students about important and timely issues on behalf of corporate brands.
Vice President, Marketing and Sales
Directed establishment of a Marketing and Sales Department to introduce in-school live theatre educational program sponsorships to Fortune 500 Consumer Package Goods companies.
Accomplishments:
Sold to V-level and successfully negotiated consumer packaged goods sponsorship contracts with The Dole Food Company and Maytag Corporation.
Renewed 92% of existing client base and increased profitability by 7%
Sabbatical/Senior Marketing Consultant 2000 – 2001
Advise clients on sales strategy, provide analysis for new business development, and provide general management guidance and advice
President
Provided strategic market planning and business consulting for small to mid-size businesses.
Accomplishments:
Performed thorough analysis of the sales department and sales process. Instituted new policies and procedures increasing sales 30% in 6 months
Selectively screened and recommended prospective sales candidates for management level positions
7•30 Creative 1977- 2000
Full service advertising and marketing agency specializing in Brand Development, corporate identity, and internet/interactive multimedia
CEO/President and Partner
Co-founded 7•30 Creative, a full service midsize advertising and marketing agency specializing in corporate image and product branding, new product introductions, direct response marketing and internet/interactive multimedia for Fortune 500 and mid-size companies.
Accomplishments:
Personally secured new agency business to include: Pillsbury, Control Data, Anagram International, OshKosh B’Gosh, Minnesota Office of Tourism, USBank, Carmichael Lynch Advertising, Ciprico, Information Advantage, Smarte Carte, American Medical Systems, Medallion Kitchens of Minnesota, Software Etc., Honeywell - Myfacilities.com, Atrium and SSEC Divisions among others..
Honeywell International, Inc. - $25 billion manufacturer of aerospace,
automation, power, transportation and semiconductor products
Secured combined contract for $1.5 million. Advertising and marketing for MyFacilities.com, Atrium Division and the SECC Division.
Established new Internet division to develop corporate client Internet sites resulting in 30% annual growth for the agency. Personally secured internet site business from: 3M Corporate, General Mills, Honeywell SSEC and Atrium Divisions, Minnesota Department of Trade and Economics, Optical Solutions, Adaytum Software, Inc., among others.
Education:
Lincoln University, Lincoln University, PA,
Bachelor of Science, Political Science
Recognition and Awards:
Entrepreneur of the Year by the Metropolitan Economic Development Association (MEDA, a nonprofit agency)
General Mills Minority Supplier of the Year – 2000
Numerous articles published in the Minneapolis StarTribune newspaper
Community Service:
Member of the Minnesota/North Dakota Better Business Bureau Board of Directors
Minneapolis School District - Career Day Volunteer |
