MONA LEE, MBA
(469) 223-8026
Mona-L-Lee@tx.rr.com
FINANCIAL PLANNING & ANALYSIS LEADER
Results-driven executive offering deep expertise in leading the financial planning and analysis functions. Specialist in initializing, developing and enhancing the FP&A role to improve company growth and profitability. Builds relationships with operational division executives and senior executive management to identify and realize profit improvement opportunities. Innovative, strategic thinker with the ability to adapt to challenging and rapidly-changing environments. Track record of continuous profit growth in a broad variety of industries. Demonstrated strengths include:
* Budgeting/Forecasting
* Mergers & Acquisitions
* Staff Development
* Strategic Plan Analysis
* Management Reporting
* Project Management
* Financial Analysis/Modeling
* Competitor Analysis
* Problem Solving
* Profit Improvement Analysis
* Financial Presentations
* Relationship/Team Building
EXPERIENCE / ACCOMPLISHMENTS
INDEPENDENT CONSULTANT, Dallas, TX (2007 – Present)
Consult with companies to provide profitability enhancement.
* Led finance project team supporting the FDIC with a large failed financial institution.
* Developed planning function for a $800 million private equity owned distribution company.
FINANCIAL PLANNING & ANALYSIS NETWORKING GROUP, Dallas, Texas (2006 – Present)
Founder and Leader
In association with the Financial Executives Networking Group (FENG), provide a forum for improving the quality of FP&A in Dallas. Recruit, coach and mentor group membership. Promote education, team-building, discussion of best practices, strategic networking, improving interpersonal skills and assisting in the career transition process.
* Recruited 60 members with a total of 30 individuals placed with 10 placements in the last quarter.
CTX MORTGAGE COMPANY, Dallas, Texas (2002 – 2004)
$16 billion Retail Mortgage Company, Sub of Centex Corporation
Vice President, Financial Planning & Analysis
Created all FP&A functions to improve growth and profitability. Partnered with senior executive management and 240+ retail branches. Managed $1.2 million department budget. Reported to CFO.
* Two record years in earnings resulted from enhanced decision making.
* Created new high-performance team of 7 financial managers and senior analysts.
* Designed monthly Financial Review & forecasting processes, including management reporting, financials, MD&A, Key Performance Indicators (KPIs) and business drivers.
* Championed Annual Budget process, financial models, roadshows, and presentations.
* Led project team in implementation of supporting systems (Hyperion Planning & Essbase).
* Directed financial analysis efforts, including channel/product profitability, variance analysis, earnings calls, Board of Directors reporting, presentations, and benchmarking.
* Selected to participate in the Centex Leadership Forum as a member of the senior executive team.
COUNTRYWIDE HOME LOANS, Dallas, Texas (2001 – 2002)
$40 billion Retail Mortgage Company
Consultant, Corporate Finance (contract)
Evaluated compensation effectiveness of the retail sales force.
* Improved Personnel expense control by designing management/financial reporting, analysis, and accrual methods for 4,200 commissioned employees in 300+ retail branches.
* Created Reporting and Analysis department, including hiring, training and developing.
COMP USA, INC., Dallas, Texas (2000 – 2001)
Consumer Electronics Retail Company with revenues of $6 billion
Director, Financial Analysis
Led team of 5 financial managers and senior analysts in developing high-level strategic financial analysis to identify profit improvement. Analyzed business segments, store profitability, products, competitors, M&A, and strategic tests. Recommend courses of action. Recognized for staff development.
* Recommended strategic changes in 3 business segments which increased cash flow by $250 million.
* Reduced exposure by $120 million resulting from analysis of financial components of a legal claim.
* Enhanced annual revenue by $60 million due to financial analysis of new stores and prototypes.
* Improved cash flow by $30 million through recommended changes in vendor contract terms.
J. C. PENNEY COMPANY, Dallas, Texas (1998 – 2000)
General Merchandise Retail Company with $30 billion in revenues
Manager, Financial Planning
Managed development of strategic financial models and analysis for a $4 billion credit card business. Recommended strategies for acquiring new customers with significant test components.
* Increased sales by $332 million and net income by $3 million through the analyses of sources of prospective customers based on demographic characteristics.
* Orchestrated development of a database, management/financial reporting, and performance metrics to measure customer profitability. Trained Marketing & Risk personnel to analyze customer performance.
THE ASSOCIATES FINANCIAL SERVICES COMPANY, Dallas, Texas (1988 – 1998)
$50 billion Financial Services Company, Credit Card Division
(Purchased Amoco Private-Label card in 1994; Acquired by Citigroup in 2000)
Project Manager, Portfolio Acquisitions
Led newly created cross-functional teams in implementation of credit card direct sourcing programs, including test components. Produced record high increase of 12% in revenue base and 10% increase in new customers through analyzing new product acquisitions.
Team Leader, Financial Planning & Analysis
Directed financial analysts in budgeting/forecasting, variance analysis, operational productivity and loss analysis, management reporting, and capital planning. Increased operating income by 19% by analyzing, managing and controlling expenses. Saved $4 million in expenses through development of collection models.
Senior Financial Analyst/Financial Analyst, Operations
Leader in budgeting, forecasting and analyzing operational expenses. Developed analyses to support strategy team. Introduced monthly Key Performance Indicator reporting. Reduced losses by $73 million annually by originating and implementing credit policies. Increased income by $10 million through analysis of product profitability.
EDUCATION & PROFESSIONAL DEVELOPMENT
Master of Business Administration (MBA), Finance, Drake University, Des Moines, Iowa (1992)
Bachelor of Business Administration (BBA), Finance, Iowa State University, Ames, Iowa (1988)
Financial Executives International (FEI), Membership Committee
Financial Planning & Analysis Networking Group, Founder and Leader
Retail Executives Association
(FEI) |
