Direct Consumer Marketing / Consulting & Electronic Payment Services / Credit & Risk Underwriting
Highly-focused, results-oriented executive with extensive experience in direct marketing and consulting encompassing successful design and implementation of strategic marketing programs and initiatives within startup and Fortune 500 organizations. Demonstrated leadership in turnaround situations driving strategic partnership development, account growth, and market expansions. Visionary and resourceful problem solver producing innovative solutions ensuring corporate profitability and success. Effective communicator with strong team-building skills with ability to coordinate cross-functional groups to accomplish objectives and meet critical deadlines in a fast-paced, high-growth, and diverse environment.
CORE QUALIFICATIONS:
Leadership & Team Building
Strategic Partnerships & Alliances
Customer Growth & CRM
Product Cross-Selling
Business Development & Marketing
New Product Development
Financial Strategy & Analysis
Corporate Vision & Communications
Performance Measurement
PROFESSIONAL EXPERIENCE
CONSUMER MARKETING CONSULTING, San Francisco, CA 2006 to Present
National consulting service providing scalable expertise in multiple disciplines spanning concept to execution specializing in Co-brand and Affinity credit card partnerships.
FOUNDER AND MANAGING DIRECTOR
Manage all aspects of daily operations ranging from business development to project management. Deliver high-impact consulting and strategic advisory services. Design and promote strategic business initiatives. Encourage growth securing key clients and partnerships while developing consumer loyalty programs and financial models.
Selected Achievements:
„« Launched business from inception achieving profitability within one year and attaining sales revenue over $350K.
„« Converted to LLC in 2009 and added two new Principals to assist in business development and execution.
Engagements:
„« Payless Shoe Source: Secured "cornerstone account" leading design and launch of the first Payless Co-brand Visa credit card with powerful consumer loyalty components.
„« Convoke Systems: Led business development and strategic partnership initiatives in addition to providing guidance regarding product development and market positioning.
„« Rsportz: Provided consulting services regarding loyalty program design and financial modeling.
WASHINGTON MUTUAL CARD SERVICES (FORMERLY PROVIDIAN FINANCIAL), San Francisco, CA 2003 to 2006
Leading provider of credit cards and other financial services to middle-market consumers throughout the United States.
SENIOR VICE PRESIDENT, PARTNERSHIPS / SENIOR VICE PRESIDENT, MEMBERSHIP PRODUCTS
Led 6 direct and 22 indirect reports within Partnerships and Membership Products. Established strategic vision and grew organization via development of strategic partnerships and alliances. Grew and maintained relationships with strategic partners ensuring renewal and extension of existing contracts. Utilized channel specific targeting models for each proprietary Membership Product including: Credit Protection, Buy Smart Discount Shopping Club, Personal Registry, MyCredit Profile, Health Advantage, and Destinations Unlimited Travel Club.
Selected Achievements:
„« Built Co-brand and Affinity Partnership business from inception to recognition as a Corporate strategic pillar with receivables approaching $2B and generating 35% of all new account production.
„« Key player within successful turnaround of Providian Financial and subsequent sale to Washington Mutual.
„« Generated more than $300M in revenue from fee-based Membership Products transforming line of business into a sustainable, customer-centric, and value-added service division.
„« Signed and launched more than 10 new business ventures over two years. Championed partner integrated prescreen-to-one in order to successfully integrate and grow Partnerships business.
„« Achieved $60M NOI - 3% of receivables via initiation of customer development programs designed to increase activation, stimulate usage, and grow balances.
„« Developed and executed multi-channel marketing plans encompassing direct mail, online, and email. Integrated partner owned and controlled channels.
LIMITED BRANDS, Columbus, OH 2001 to 2003
National specialty clothing retailer encompassing Victoria's Secret, Express, The Limited, and Bath & Body Works.
DIRECTOR OF CREDIT MARKETING
Directed Credit Marketing operations from "The Center" a unit created by founder to support and franchise functional success to all Limited Brands. Collaborated with individuals and leaders in each brand to achieve goals and objectives.
Selected Achievements:
„« Implemented weekly CEO meetings highlighting success metrics and performance, increasing awareness, discussion and brand accountability.
„« Illustrated value of new private label card customers as measured by +20% incremental shopping purchases.
„« 50% increase in new customer acquisition rate within Express stores via launch of strategic business initiative campaign.
HOUSEHOLD CREDIT SERVICES (CURRENTLY HSBC), Salinas, CA 1995 to 2001
Consumer credit corporation providing a wide range of financial products primarily to middle-market consumers in the United States.
SENIOR MARKETING MANAGER (1996 to 2001) / FINANCIAL STRATEGIES MANAGER (1995 to 1996)
Led launch and expansion of AFL-CIO Union Plus program managing 9 team members within day-to-day operations.
Selected Achievements:
„« Booked more than 750K new accounts annually and built 3.5M customer portfolio.
„« Championed new product development initiatives for Union Plus affinity including rollout of Cash Rewards, Secured, and Partially Secured Cards.
„« Saved 20% in cost of applications via launch of online new account application capabilities with instant approval for AFL-CIO Union Plus card.
„« Developed combined General Motors and Household profitability model used for initial evaluation of all new account acquisition efforts and existing account growth initiatives.
Prior tenure included:
KEY BANK, Cleveland, OH 1990 to 1995
ASSISTANT VICE PRESIDENT, FINANCE & OPERATIONS / SENIOR FINANCIAL ANALYST
Led financial integration and merger initiatives for Merchant Services division during Ameritrust and Society Bank acquisitions.
EDUCATION
MASTER OF INTERNATIONAL MANAGEMENT (MIM), THUNDERBIRD SCHOOL OF GLOBAL MANAGEMENT, Glendale, AZ
BACHELOR OF SCIENCE, BUSINESS ADMINISTRATION, BOWLING GREEN UNIVERSITY, Bowling Green, OH |
