Executive Job Title	Vice President, Product Marketing
Type of Registrant	Recruiter
Industry & Function 1:	Consumer-Hardgoods/Home-Car-Sports - MARKETING/Advertising/MarketResearch
Industry & Function 2:	Consumer-Packaged-Goods - MARKETING/Advertising/MarketResearch
Compensation	$150,000 to $300,000
Executive Job Description	Established U.S. Ammunition Manufacturer is looking for a Vice President, Product Marketing to lead the ammunition business in the key categories of marketing and and product development. Overall responsibility for the P&L of the ammunition business. Develop KPI’s for the business and deliver sales targets, and gross margin. Hold each member accountable to their targets and health of the over all business. Direct and manage all Product Management activities and Provide direction for effective product positioning in Marketing Communications Efforts. Develop and track three year product road, implement new product strategy which are user driven. Develop world class new product introduction plans to maximize the impact. Champion and leader of Voice of customer when it comes to product strategies as well as overall marketing strategy Monitor competitive strategies and implement plans to combat them Grow the ammunition business organically through well defined strategies and recommend acquisitions which are accretive and sustainable Development and execution of a comprehensive strategic plan for the profitable management of pricing, gross margins, collateral materials and point-of-purchase. Maintaining an awareness of trends in the industry and related industries to incorporate these trends into successful new product launches Directs and coordinates activities of department or division for which responsibility is delegated to further attainment of goals and objectives. Reviews analyses of activities, costs, operations, and forecast data to determine department or division progress toward stated goals and objectives. Confers with Chief Marketing Officer and other management and administrative personnel to review achievements and discuss required changes in goals or objectives resulting from current status and conditions. Communicating forecasts to the manufacturing facilities for planning purposes. Developing forecasts which take into account the seasonality of products and life cycles. Develop and implement pricing strategies to maximize profitability for the organization. Requirements: BS Degree, prefer MA or exquivalent 10+ years of related expereince, preferably in the firearms, annunitnion industry
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