Executive Job Title	Vice President Marketing
Type of Registrant	Rites-Honored Recruiter
Location	Southeast USA
Industry & Function 1:	Consumer-Services - MARKETING/Advertising/MarketResearch
Compensation	$200,000 to $400,000
Executive Job Description	Oversees the management of all marketing programs and initiatives, including direct, brand and digital strategies. Responsibilities: 1. Provides executive leadership for marketing strategy and management. 2. Develops annual marketing plan and strategies, tactics and resources to achieve organizational goals. 3. Provides leadership and input for the design, development and implementation of products and service lines. 4. Oversees market research for competitor analyses and customer retention monitoring processes and initiatives. 5. Develops and maintains a marketing reporting function to track, measure, and analyze performance. 6. Ensures all marketing communications are integrated and aligned to marketing strategies and plan objectives. 7. Develops and executes marketing policies and practice. 8. Oversees and manages the marketing budget and ensures efficient resource utilization. 9. Contributes input and support to the business leadership in the development of joint ventures, affiliations and partnership arrangements. 10. Builds, develops and manages a marketing leadership team capable of developing and implementing marketing strategies and tactics. 11. Provides collaborative input and guidance to the strategic direction and operational effectiveness of the business as a member of the executive leadership team. Education and Experience Requirements: • Bachelor’s degree in business or a related field required; Master’s degree strongly preferred • 10-15 years of marketing management experience required • Broad functional experience in the areas of strategic planning and marketing, business and market development, market research and planning, and promotions/advertising required
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