Executive Job Description | Our client is a prestigious asset management firm with several locations throughout the United States. They provide an array of products and services to both institutional and private clients. They are currently looking for a Customer Research Analyst to manage customer related research projects through all phases including project proposal, questionnaire design, sample design, data collection, data analysis, reporting, research findings consultation and implementation. The Customer Research Analyst reports to the Vice President of Marketing Strategy.
Duties and Responsibilities:
Analyze and segment customer databases to identify opportunities to grow business
Evaluate syndicated studies and identify which to participate in
Assist in the design and implementation of appropriate research methodology
Design questionnaires and analyze data and customer responses from questionnaires
Write and create results reports
Background Requirements:
Must have several years of experience using sophisticated segmentation programs and statistical tools
10+ years experience at firms using database marketing as a primary strategy
5 10 years of experience working in a financial services firm, brokerage firms are preferred
Ability to analyze information and assist in managing research projects
Experience in questionnaire design and sampling design
Knowledge of quantitative and qualitative research methods
Strong understanding of the principles of marketing
Excellent critical thinking skills with a demonstrated ability to interpret and draw conclusions from data
Proficiency in Microsoft Word, Excel and PowerPoint
Proven ability to attend to details and follow-through
Strong organization skills
BA/BS Required
MBA a plus
Location: New York, NY
Keywords: Customer Research, Research Analyst, Questionnaire Design, Project Proposal, Sample Design, Data Collection, Data Analysis, Reporting, Research Findings Consultation, Implementation, Segment Customer Databases, Integrated Marketing Campaigns, Asset Management, Financial Services, Investment Management, New York, New Jersey, Connecticut, CT, NY, NJ, NYC, Midtown, Manhattan
If you feel you are qualified for this position, please send your resume in Word format to tiffany@wgpeople.com and reference the job title VP, Customer Research Analyst. Also, please feel free to forward this to an industry contact. [T-52864-TRT] |
