Executive Job Description | A leading global medical technology and diagnostics company that makes and sells medical devices, instruments and reagents seeks a Sr. Product Manager-Hypodermic for its New Jersey location. This person will be accountable for all marketing activities supporting a Product Line within a Business Platform of the Medical Surgical Systems Business Unit. He/she will be responsible for full life cycle management of the Product Line. Actively participates in the development of the Product Line and platform global strategies. Establishes key customer relationships. develops customer requirements, and proposes new product concepts. Conducts Market Research. Acts as Voice of Customer in all decisions related to the Product Line. Supports product development activity for the extension and expansion of the Product Line and establishes claims. Launches and promotes products through conferences, literature, clinical trials, and collateral development. Is responsible for managing and providing support on existing marketed products and interfacing globally with internal and external customers. Acts as owner of Product Line, ensuring maintenance of quality, regulatory, and manufacturing compliance. Establishes sales budgets. Creates marketing campaigns to drive financial performance. Benchmarks competition and stays fluent with state of the art in clinical practice. Conducts detailed analyses of the Market and Sales Performance. Crafts impactful Business Models and Marketing Plans. Presents work to Senior Leadership.
KEY DUTIES, ACTIVITIES AND RESPONSIBILITIES:
Strategy and Business Development:
- Support development of Business Unit and Business Platform Strategy
- Identify trends in clinical practice, technology, regulatory pathways, and customer behavior.
- Source and sense new concepts and ideas.
- Benchmark competition
- Identify and conduct initial diligence on new business relationships
Product Development:
- Define product concepts and author customer requirements.
- Lead cross-functional product development teams in development of new products.
- Conduct market research to establish and reaffirm product success including, pricing, positioning,
performance, and packaging.
- Act as Voice of Customer in all product development decisions.
- Create detailed financial models justifying projects.
Brand and Market Development:
- Create marketing campaigns to support the brand and lead sales performance
- Create dynamic selling tools for support of sales performance
- Work globally to develop new markets for Product Line
- Sponsor conduction of clinical trials for support of economic or outcome claims
- Build strong relationships with customers to ensure brand awareness
- Build strong relationships with competitors and other players in the field
- Provide monthly sales budgets, production demand budgets, and expense budgets
- Organize and conduct clinical training programs
- Is obsessive about brand quality
- Create detailed financial models justifying projects.
Organization Development:
- Develops network of experts to advance Product Line goals and objectives
- Teaches and trains colleagues in new skills
- Seeks feedback from peers to continuously improve
- Acts as a Mentor when acting in a supervisory capacity
WORK EXPERIENCE, SKILLS AND EDUCATION REQUIRED:
- Bachelor’s degree, MBA preferred
- Minimum of 3-5 years of business experience in the medical device industry with a minimum of 2 years in product and/or market management. Business experience may include marketing, sales, sales training, business development
- Strong Technical Product & Marketing Knowledge – demonstrate strong understanding of products, customers, market/industry and competitive environment.
- Excellent Communication and Interpersonal Skills required to work effectively across organizational boundaries, with customers and sales force
- Self-starter, independent worker
- Drive for Success with a track record of execution, leadership, and excellence
- Team Work ability to work well with cross functional teams, global colleagues and external customers
- Proven capability to Translate Learnings/Knowledge into lasting knowledge/tools for leverage by others in future; thrives on sharing knowledge and training others
- Proven Strategic Thinking capability, alternative analysis to a situation, and efficient resource management.
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