Executive Job Description | Bachelor Degree required
8 to 10 years of previous work related experience
Has an advanced understanding of advertising and media industry trends/developments, and uses this knowledge to present business building strategies. Well versed in all media: online advertising, social, SEM/SEO, broadcast, print. Has a thorough understanding of and actively participates in the media planning and buying process as it relates to strategic planning.
Detailed understanding of the business and channel along the dimensions of: financials and measurement, organization; customer segments; infrastructure, sales channels, etc.
Strong communication skills; external, internal collaboration and negotiation
Proven ability to develop people and build strong teams
Proven leadership skills and ability to influence others in order to achieve strategic vision
Strong computer/technical skills new customer acquisition and brand loyalty/favorable brand opinion
Manage the development of emerging media channels to gain a competitive advantage in the digital space, including digital advertising, paid search, social media, mobile development, online video
Manage the integration of new media channels to existing media mix to maximize productivity of the advertising spend and increase visibility to target customers.
Relo available, a example of work is needed.
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