Executive Job Description | Senior Manager, Qualitative Consumer Research
Location: NY - New York
Description:
Consumer Product Firm needs a qualitative market research professional. This group is largely responsible for developing new concepts, products and advertising for US and global launches. As such, the majority of the research group’s efforts are devoted to early-on developmental work to identify new product opportunities, evaluate strengths/weaknesses of alternative product formulas, helping to optimize the concept/positioning, and exploring various advertising directions for new product launches. The research methodologies involved entail a blend of both qualitative (focus groups and in-depth interviews) and quantitative testing (ie: blind product testing, concept/product testing, name testing, packaging research, etc.). Additionally, there can be some involvement in strategic research (market studies, need/gap analyses) and other innovative techniques (ie: ethnography/observational research) that may yield key insights for new concept and/or product development.
Responsibilities:
Responsible for consumer research across two product categories by contributing to the development of brand positioning, new product ideas, formulas and advertising.
Work with VP of Research and Marketing groups in defining business issues.
Work with VP of Research in developing research action plans.
Design and manage consumer research for multiple brands including: materials coordination, questionnaire design, analytic planning and overall project management and execution.
Analyze and communicate study results focusing on business implications and actionable recommendations.
Requirements:
Experience conducting both small and large-scale research projects which involve a full-range of research methodologies.
7 to 10+ years consumer research experience at a CPG manufacturer or at a research supplier.
Strong analytic experience in quantitative and qualitative research.
Exposure to new product development work as opposed to only managing research projects on existing brands
Experience managing multiple projects.
Strong time management skills.
Strong communication and presentation skills.
Ability to interface with Management, Marketing, Product Development, R&D Research Suppliers and Ad Agencies.
Some exposure to global (non-U.S.) research designs and projects a plus
Must be able to function independently.
Must be flexible enough to be able to adapt to swiftly changing directions
Must be highly motivated, energetic, proactive and highly organized.
Must have a passion for market research, and have an inquisitive/curious mind
Bachelor’s degree.
Master’s degree a plus
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