Executive Job Description | Our client is a global pharmaceutical company in NYC that spans a variety of therapeutic categories. If you have pharmaceutical research experience and a background in marketing sciences this may be the next best step for you! We are looking for dynamic leaders who want to work in a cutting edge environment and want to create impact in a company working to make a difference. For immediate and confidential consideration, please send a Word version of your resume and note the site you saw the posting.
The Director, Marketing Sciences, is responsible for providing vital decision support in the form of fact-based analyses across all Marketing groups, as well as with senior management. He/she is responsible for developing and systematizing company understanding of effective marketing processes. The Director does this by gathering evidence-based support for promotional resource allocation decisions, benchmarking best marketing practices and evaluating the effectiveness of individual promotional programs – both traditional and non-traditional. He/she also has responsibility for managing national level audit data on behalf of the department, serving as a center of expertise in these quantitative data sources. He/she is adept at using these data to develop market models and enhance the accuracy and value of brand and therapy area forecasts.
Since his/her activities span all therapeutic areas and customer segments, encompass both new and in-line products, and deal with traditional as well as novel promotional vehicles, the Director finds potential customers in all marketing groups and sales management, as well as with senior corporate executives. As an expert in quantitative data sources and analysis, he/she also provides regular training and support to colleagues within the market research department.
In order to ensure that he/she maintains a “leading edge” perspective on best marketing practice, data sources and analytical methodologies, the Director keeps up to date on relevant news and innovations, introducing what is potentially useful to the organization and providing training as appropriate.
Gather evidence-based support for promotional resource allocation decisions, benchmarking best marketing practices and evaluating the effectiveness of individual promotional programs, both traditional and non-traditional. Communicate these learning’s broadly across the company
Serve as a strategic partner for the various brand teams in the crafting and execution of appropriate analyses to address a wide variety of business issues
Serve as a centre of expertise in statistical and quantitative data analysis, market modeling and forecasting methodology
Provide expertise in forecasting processes and techniques in order to improve the accuracy and utility of marketing forecast for both in-line and new products
Manage the national level audit data (IMS, NDC, Verispan, etc) ensuring their cost-effective provision, efficient storage, retrieval and appropriate utilization. Provide training and assistance to end-user in the use of these data and associated analytical tools as needed. Source and recommend new data sources where appropriate
Serve as a bridge to help ensure that sales administration, customer planning and marketing research data sources are integrated to maximize the value and relevance to the entire company of the analyses undertaken
Manage a small team of analysts. Where appropriate, manage and supervise external vendors in the conduct of analytical projects
Top Candidate Qualities:
College Degree required. Advanced degree highly preferred.
Minimum of 5-10 years of relevant business experience with at least 2-3 of these years currently in the pharmaceutical industry.
Experience in leading an analytic team in a sales or marketing environment required.
Must be fluent in the use of a wide range of audit data, including those utilized by Sales Operations and Managed Care Operations. He/she will be able to manipulate this data easily in SAS and possess sufficient knowledge of statistical and modeling techniques to address a wide range of business issues with these and other datasets.
Ability to quickly grasp the needs of internal customers and design analyses which address the business issue at hand. He/she is also able to communicate the results of technically sophisticated analyses clearly and credibly.
Contributes to departmental initiatives aimed at improving market research procedures and methodologies as required
Teams with other members of the market research department on special projects related to specific business issues or cross-product initiatives
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