Executive Job Description | A leading global medical technology and diagnostics company that makes and sells medical devices, instrumented systems and reagents seeks a Marketing Manager for its Maryland location.
The Marketing Manager will be responsible for a strategic group of cell culture media and supplement products used in bioprocessing applications. He/she will develop and implement marketing plans and strategies for assigned markets and product lines to produce maximum sales, growth and profitability.
KEY DUTIES, ACTIVITIES AND RESPONSIBILITIES:
- Responsible for product line P&L, and should be highly adept at financial analysis and business case preparation.
- Responsible for overall product positioning in the market, including messaging, promotional programs, pricing and channel strategy.
- Establishes, implements, and maintains "best practices" in marketing and product management.
- Develops and ensures that budgets, schedules, and performance requirements are met.
- Assists in strategic planning efforts, as well as, cultivate effective working relationships with R&D, Business Development, Sales, Operations and Finance.
- Conducts appropriate market analysis and competitive product research to provide information on market segmentation, market share, customer perceptions and future worldwide market trends.
- This position requires 30% travel (domestic and international).
WORK EXPERIENCE, SKILLS AND EDUCATION REQUIRED:
- BA or BS degree in Business, Marketing, Life Sciences or related field. Advanced Scientific Degree and/or an MBA desired
- Demonstrated success in the development and implementation of strategic marketing plans, comprehensive market assessments, sales strategies, competitive product analysis, product specifications, product launches, and promotional materials.
- Results oriented, capable of managing and driving the completion of multiple competing projects
- Demonstrated ability to manage all aspects of product marketing plans to ensure the achievement of financial expectations and product line strategies
- Requires effective analytical, problem solving, organization and prioritization skills, with a special attention to detail while maintaining overall perspectives
- Must possess excellent written, oral and interpersonal skills. Must have advanced skills in Excel and PowerPoint.
- Requires the ability to develop comprehensive business cases with detailed financial analysis
- Must have effective meeting management skills.
- Experience presenting to senior level management is needed.
- Prior experience with stage-gate product development preferred.
- Requires a minimum of 7 years related product marketing experience in bioprocessing or related industry and 2 years experience in a management role.
- Requires technical understanding of bioprocessing applications, including mammalian cell culture, microbial fermentation and stem cell culture. |
