Executive Job Description | MRM Content Administrator
We are looking for a strong resource with good experience in Marketing Resource Management, online marketing campaigns and Unica for our clients in California. These are long term contract positions .
UNICA/ or APRIMO / other competitive Marketing Online plans and online marketing campaign experience are necessary skills.
Background
Company is seeking a Content Administrator to support the ongoing management of its Marketing Resource Management (MRM) solution for the group.
The company uses a 3rd party workflow automation tool (Unica Plan) as its MRM . The group uses UNICA to support the development of online marketing campaigns including the following steps: Request campaign; Assess/Prioritize/Schedule; Develop Creative(s); Execute.
MRM is designed to iterate in response to user requests to streamline processes, reduce the level of effort, and reduce cycle time for campaign development. The tool is designed to be configured, so most of the effort is frontloaded to the analysis and requirements portion of the development cycle.
Key responsibilities of candidate will include:
User Training and Support
Deskside Coaching Answer ad hoc questions from users, provide reinforcement training as needed
Group Training Develop and deliver training for new users, or existing users impacted by application enhancements, upgrades, or configurations.
User Training Aids Develop and update (i.e. annotated screen shots, summary Powerpoint decks)
Governance Run reports to determine whether users are completing workflow tasks as required; summarize and review with managers for recognition and corrective action.
Application and Workflow Changes
Enhancement requests (e.g. new/modified reports, functionality, changes to forms) identify needs, define requirements as needed to support BAs (user groups and BA will also identify enhancements)
Workflow changes work with users to define details requirements (any changes requiring development rather than configuration will be managed by BAs); work with Acxiom to implement changes
User Impact complete impact assessment for all changes including configurations and releases; identify required training needs and mitigations
Help Text develop and maintain as required (Acxiom will manage changes in system)
Regression and QA Testing additional support to BAs as required
Content Management and Administration
Overall Content Maintenance set-up asset libraries, enter or update plan/program/projects/scripts/marketing objects as required
Template Configuration configure/modify existing workflows/forms/ templates to support business requests (leveraging Unica Plan Admin to modify templates)
User Ids act as backup to Admin as needed to provide new users with ids and passwords
Following are Partners you work with
MRM Governor: Will supervise candidate directly.
User Groups: Currently 100 users with varying levels of activity. Includes users initiating requests for new or revised campaigns, teams managing the creative development and approval process, and teams responsible for executing campaigns. Additional remote users will be added to the team later in 2010.
Business Analyst/PM team: comprised of 2 people dedicated to the support of the tool. Act as primary interface with external development team. Documents requirements and manages all application development efforts.
Development team: the tool is hosted externally by Acxiom. Development is managed internally and executed externally.
Required Experience
Minimum 2 years as a Production Specialist at an Email Service Provider or creative agency plus one of the following:
1. 2 years using Unicas Marketing Operations application (aka Unica Plan, Unica MRM) AND 2 years experience delivering training in a business setting or as a public/private educator
OR
2. Minimum 2 years supporting users on a complex software application including development and delivery of training
Preferred Experience
Unica Marketing Operations or competitive products (Aprimo, internally developed MRM/workflow applications)
Developing application (interactive forms) design and requirements including form and field behavior, error messaging, non/required fields, help text, field/data definitions, dependencies, etc.
Workflow automation and process optimization.
Managing external email vendors or creative agencies.
MS Visio or similar application
Preferably Financial Services or Energy experience
Primary Deliverables
User training guides (update or create new as required)
Workflows and process flows (Excel or Visio)
Governance reports (Excel, Cognos)
Critical Qualifications/Competencies
Ability to explain process steps in a clear, sequential, logical manner with the appropriate level of detail for the audience
Detail-oriented but with the ability to place detail within the context of the larger task at hand and overarching objectives
Proven ability to effectively manage multiple projects, timelines, and deadlines simultaneously.
Empathetic personality with strong interpersonal and relationship management skills
Strong communication, presentation, group/team meeting management skills and time management skills to effectively deliver group training
Ability to flex style based on the needs of the audience/trainee
Proficient in MS Office suite of products
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