Job Description |
Our client is THE recognized brand in their industry. Consider joining their team as they begin their mission to increase their web presence. A stable brick and mortor company needs YOU to help them build their WEB marketplace. Salary is targeted at 90-100K. Full relocation to Northeast Indiana provided.
FUNCTION
Reporting to the VP of Retail Operations the Director will have responsibility for the clients website, the affiliate marketing programs that link consumers to the Website, and other direct to consumer future selling outlets that are not brick and mortar retail stores.
ESSENTIAL DUTIES & RESPONSIBILITIES (Note: Other duties may be assigned)
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Plans and Budgets
Develop Budgets for the areas described in the job function listed above
Develop annual, monthly and daily sales plans with input from the retail merchant for the website
Plan and budget Internet-related projects and translate into effective tactical plans
Customer Acquisition and Experience
Manage Web Operations to deliver exceptional customer shopping experience
Develop and manage all customer acquisition campaigns in the areas of responsibility listed in the Job Function Description
Manage Affiliate Internet Marketing relationships. Develop affiliate sales plans and promotional offerings that are intended to drive new traffic to the website
Social Networking
With Marketing Services, develop and manage the relationships and strategy for the client with Social Networks (e.g., Facebook)
Technology
Collaborate with IT on the technology required to support the website and the integration touch points that are required to effectively run the website
Collaborate with Marketing and IT in the creation of specialty assets required for the Internet channel, including web graphics, Flash animation and related photography
Manage and assist with the selection of outside vendors, technical resources and creative professionals to facilitate the ongoing maintenance and further development of web-based materials
Collaborate with IT department, outside vendors and technical resources to ensure optimal runtime and efficiency of corporate/web data centers that host web data and applications
Research new Internet technologies that will benefit sales and marketing communication and collaboration, and drive the corporate vision to fully leverage appropriate technology trends that will impact sales effectiveness
Serve as liaison between IT and Marketing for all Internet-related and web-based programs
Marketing
Collect and compile business analytical data from website usage to develop future targeted programs to end consumers.
Assist with managing ongoing revisions and page additions to web materials, including creative assets and editorial content. Responsible for content management training among the staff.
Coordinate marketing activities for the Internet channel consistent with the client’s brand positioning/marketing campaigns
Collaborate with marketing to develop all Internet marketing including websites, online promotional campaigns, digital assets, email newsletters and multimedia tools
Develop and implement new targeting campaigns to ongoing customers
Product and Pricing
Collaborate with the Retail Merchant to determine pricing strategies for the website. The retail merchant will be responsible for what is being promoted and the Director of Web Operations will ensure that it is executed to the right target audience
Collaborate with the Retail merchant in developing ecommerce product outlet strategies
Collaborate with Retail Merchant on weekly promotional campaigns that are tied to the sales plan
Oversee the merchandising of the website so that new product releases, best sellers, slow sellers are merchandised and marketed effectively
Coordination with other ecommerce retailers that sell the Clients products
Manage the graphic usage and brand standards adherence among online retailers and advertisers
Manage the production of all consumer-based branding materials for the Internet channel
Assist with the direction and production of multimedia and web-based presentations for corporate branded materials including trade shows, kiosks and special events
Collaboration with other Company functional areas
Closely works with Finance, Distribution and Logistics, Customer Service, Retail Merchant, Marketing to deliver an exceptional end to end internet experience for the customers who either want to purchase products or learn about our product offering.
EDUCATION AND/OR EXPERIENCE
Bachelors degree in marketing, business, e-business, communications, design, journalism or equivalent
5-10 years working experience working with web management; e-business; permission marketing or related field
Sales and/or marketing experience preferred
5+ years directing or managing/supervising experience
KNOWLEDGE, SKILLS, AND ABILITIES
The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Knowledge of web development process with advanced knowledge and functional use of primary business tools (Notes/Exchange, Word, Excel, PowerPoint, MS Project, Onyx, etc.)
Advanced knowledge of specialty e-business tools (web publishing, content management, knowledge management, commerce, etc). Knowledge of Microsoft Contribute software a plus.
Strong knowledge of current issues in interactive marketing, technology and business
Excellent interpersonal, written and verbal communication skills
Possess comprehensive knowledge of marketing strategies and business planning for the manufacturing industry and related distribution models
Able to work with multi-departmental teams to organize and develop new opportunities and secure management approval
Able to write and communicate strategic e-business plans and related development guidelines
Detail oriented with the ability to manage multiple tasks simultaneously
Excellent organization and follow through skills
Ability to build and maintain good rapport with internal and external customers and handle situations with confidence, tact and resourcefulness
Flexible, adaptable with the ability to work under pressure to meet deadlines in a fast paced office environment
Strong team player
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